Any promo for children’s or young people’s programme, season or service.
Maximum total of entry: 60 seconds.
SHOWCASE
It is an advertising spot for the project prepared by Telewizja Polska, in consultation with the Ministry of Education and Science for children and young people staying at home during the winter holidays.
The ambassador of Winter Holidays with TVP is Roksana Węgiel, winner of the 2018 Junior Eurovision Song Contest. Roksana guides the viewer from entering the apartment through locations dedicated to various activities. She plays ball, joins fitness exercises, spins hula hoops, tries delicacies in the kitchen, feels the rhythm of hip-hop, catches the bug by completing a Rubik's cube or plays chess.
Refined plasticity of the image, kept in pastel colours: a dynamic, master-shot-like sequence, smooth visual narrative. The musical theme is a piece by Roksana Węgiel in the instrumental version.
It is an advertising spot for the project prepared by Telewizja Polska, in consultation with the Ministry of Education and Science for children and young people staying at home during the winter holidays.
The ambassador of Winter Holidays with TVP is Roksana Węgiel, winner of the 2018 Junior Eurovision Song Contest. Roksana guides the viewer from entering the apartment through locations dedicated to various activities. She plays ball, joins fitness exercises, spins hula hoops, tries delicacies in the kitchen, feels the rhythm of hip-hop, catches the bug by completing a Rubik's cube or plays chess.
Refined plasticity of the image, kept in pastel colours: a dynamic, master-shot-like sequence, smooth visual narrative. The musical theme is a piece by Roksana Węgiel in the instrumental version.
In the realm of young children’s television channel DR Ramasjang, the Eurovision song contest has taken on a new form. Every year, kids from all over Denmark work creatively to create fun and excentric contestants out of the core cardboard tubes of toilet rolls, to participate in the The Mini-MGP (mini - melody grand prix) aired as a big TV show on Ramasjang.
The figures are called RULLINGER, which is a fun hybrid word between ROLLINGER (translates to “brats”) and RULLE, meaning “roll”.
This year the creative idea grew from the fact that grown ups all over Denmark hoarded toiletpaper in a frenzie, following the announcement of national lockdown, due to the Corona virus. The campaign took advantage of this fact and associated it with the need for kids to make RULLINGER.
So we both humorously ridiculed the embarrassing grown ups, and at the same time increased awareness on the upcoming MINI MGP.
The campaign was a great success
In the realm of young children’s television channel DR Ramasjang, the Eurovision song contest has taken on a new form. Every year, kids from all over Denmark work creatively to create fun and excentric contestants out of the core cardboard tubes of toilet rolls, to participate in the The Mini-MGP (mini - melody grand prix) aired as a big TV show on Ramasjang.
The figures are called RULLINGER, which is a fun hybrid word between ROLLINGER (translates to “brats”) and RULLE, meaning “roll”.
This year the creative idea grew from the fact that grown ups all over Denmark hoarded toiletpaper in a frenzie, following the announcement of national lockdown, due to the Corona virus. The campaign took advantage of this fact and associated it with the need for kids to make RULLINGER.
So we both humorously ridiculed the embarrassing grown ups, and at the same time increased awareness on the upcoming MINI MGP.
The campaign was a great success
With our trailer we wanted to show families the emotional rollercoaster ride they'll enjoy when watching our fairy tales - being stunned and thrilled, being scared or immersing themselves completely in a fascinating fantasy world. Another goal of our communication is to present different kinds of fairy tale heros. And of course we want to tell them that they'll get all these fairy tales shown in the Trailer on zdftivi.de and in the ZDFtivi-App.
With our trailer we wanted to show families the emotional rollercoaster ride they'll enjoy when watching our fairy tales - being stunned and thrilled, being scared or immersing themselves completely in a fascinating fantasy world. Another goal of our communication is to present different kinds of fairy tale heros. And of course we want to tell them that they'll get all these fairy tales shown in the Trailer on zdftivi.de and in the ZDFtivi-App.
Sommarlov (The Summer Holiday Show) – Sweden's biggest program for children during the summer holidays, embarking 30 years of traditions and adventures. The summer of 2020 we introduced a new host Ida, we ventured into the constantly malfunctioning portal to explore the magical winter kingdom and we welcomed back the mysterious Summer Shadow who sneaked around in the shadow of trees. For this year we run a campaign that we broadcasted via TV channel, published on SVT PLAY and in parallel released on social media which drew on significant number of viewers on each platform.
Sommarlov (The Summer Holiday Show) – Sweden's biggest program for children during the summer holidays, embarking 30 years of traditions and adventures. The summer of 2020 we introduced a new host Ida, we ventured into the constantly malfunctioning portal to explore the magical winter kingdom and we welcomed back the mysterious Summer Shadow who sneaked around in the shadow of trees. For this year we run a campaign that we broadcasted via TV channel, published on SVT PLAY and in parallel released on social media which drew on significant number of viewers on each platform.
