Showcase > EBU Connect Awards 2020 - NOMINEES > BEST FACTUAL PROMOTION > DR - Are you real?
The objective was to promote a theme week that explored the dangers of false internet profiles. Target audience: men/women 20-45 in the Danish market. The campaign had 88% higher viewing compared to weekday averages and reached a total of 853 TRPs.
Danish Broadcasting Corporation
3rd - 17th of June 2019
DR1, DR2, DR3, DRK
Karina Nus Pedersen Email
