Showcase > EBU Connect Awards 2021 > CATEGORY 10 - BEST USE OF SOCIAL MEDIA > BBC - HIS DARK MATERIALS SEASON 2
Inspired by Philip Pullman’s book, the portal allows fans to tear open portrayals via their phones. As they enter the alternate world, users can take selfies and hunt for plot-based Easter eggs.
Poplar
AR lens went live 18.11.20. The campaign overall launched with teaser at comic con 13.10.20
BBC One
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