Ketnet, the children’s channel of VRT’, has a news program for children called ‘Karrewiet’. It is well known by teachers, as they often use the program during their classes, and by children but not so much by their parents. We created this promo to reach the latter but did so from a children’s point of view.

And what better way to do this but to go back to the place where memories are made and news travels fast: the playground.

We all know children sometimes tend to exaggerate and make their own version of something they’ve heard, which can lead to ‘fake news’. Well, at least a very innocent and funny version of it. By creating this promo we hoped to encourage parents in a playful way to tune into ‘Karrewiet’, where only ‘real news’ travels around.