Showcase > EBU Connect Awards 2020 - NOMINEES > BEST CONCEPTUAL IDEA FOR A LOW BUDGET PROMOTION > DR - The Cougar Hunt
The objective was to create a teaser for the brand new show “The Cougar Hunt” about young men who date older women. The premiere had 120% higher viewing compared to weekday averages. The spot was shot and edited in only 1 day with a budget of €200.
Danish Broadcasting Corporation
19th-31st of December 2019
DR1, DR3
Karina Nus Pedersen Email