CAT N°7 - Any promo for a brand, programme, platform or digital service or product (website, player, app or similar).
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BBC - #MAKETHISGREG

Since Greg James started as host of Radio 1 Breakfast, he’s always been all about his listeners. So what better way to celebrate this than to give Greg’s listener’s total control of his advertising?

We kicked it off with a launch film, asking listeners to send in their ideas using #MakeThisGreg. After hundreds of entries, we turned three winning ideas into films, posters, and even a video game.

Each listener got to be directly involved—whether starring in, or even voicing over their own ad.

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Last update: 20/03/2020

DR - P3 Podcasts

The objective was to promote the radio channel P3’s podcasts on Danish Radio’s on-demand app. The target group was men/women 20-35 in the Danish market. The campaign led to a 300% increase in downloads compared to the previous month.

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Last update: 13/03/2020

RAI - RAI 5 CULTURAL CHANNEL

A new visual identity for the Rai cultural channel, moving between musci and art, documentaries and architecture. The idents describe the editorial themes with a hand-drawn animation style, flowing from one subject to another.

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Last update: 10/03/2020

Culture Architecture identity art visual

Last update: 06/03/2020

Last update: 19/02/2020