CAT N°7 - Any promo for a brand, programme, platform or digital service or product (website, player, app or similar).
SHOWCASE
Since Greg James started as host of Radio 1 Breakfast, he’s always been all about his listeners. So what better way to celebrate this than to give Greg’s listener’s total control of his advertising?
We kicked it off with a launch film, asking listeners to send in their ideas using #MakeThisGreg. After hundreds of entries, we turned three winning ideas into films, posters, and even a video game.
Each listener got to be directly involved—whether starring in, or even voicing over their own ad.
Since Greg James started as host of Radio 1 Breakfast, he’s always been all about his listeners. So what better way to celebrate this than to give Greg’s listener’s total control of his advertising?
We kicked it off with a launch film, asking listeners to send in their ideas using #MakeThisGreg. After hundreds of entries, we turned three winning ideas into films, posters, and even a video game.
Each listener got to be directly involved—whether starring in, or even voicing over their own ad.
The objective was to promote the radio channel P3’s podcasts on Danish Radio’s on-demand app. The target group was men/women 20-35 in the Danish market. The campaign led to a 300% increase in downloads compared to the previous month.
The objective was to promote the radio channel P3’s podcasts on Danish Radio’s on-demand app. The target group was men/women 20-35 in the Danish market. The campaign led to a 300% increase in downloads compared to the previous month.
A new visual identity for the Rai cultural channel, moving between musci and art, documentaries and architecture. The idents describe the editorial themes with a hand-drawn animation style, flowing from one subject to another.
A new visual identity for the Rai cultural channel, moving between musci and art, documentaries and architecture. The idents describe the editorial themes with a hand-drawn animation style, flowing from one subject to another.
