Showcase > EBU Connect Awards 2020 - NOMINEES > BEST BRAND PROMOTION > DR - P3 Podcasts
The objective was to promote the radio channel P3’s podcasts on Danish Radio’s on-demand app. The target group was men/women 20-35 in the Danish market. The campaign led to a 300% increase in downloads compared to the previous month.
Danish Broadcasting Corporation
23rd - 30th of October 2019
DR1, DR2, DR3
Karina Nus Pedersen Email
