CAT N°12 - Any combination of a minimum of 3 to a maximum of 7 elements used to promote a TV or radio programme, event, season or media platform.
SHOWCASE
#PeakysFanArt
Peaky Blinders has built a diehard following since it first aired in 2013, captivating fans with a blend of gangster bravado, 1920s fashion and contemporary rock music. Returning for its fifth series, its growing popularity saw it move channels from BBC Two to BBC One. A more mainstream audience meant the brief challenged us to unlock the power of its fanbase to demonstrate its cult status.
After finding masses of fan art online, we realised the most powerful way to show cult status was to let the fans create our campaign. A call for #PeakysFanArt submissions led to over 1200 entries. 16 winners then became part of a national fan art exhibition. Our campaign captured imaginations and turned heads, racking up over 30m OOH impressions, making series 5 the most watched Peakys ever.
Snoop Shelby
There is no Peaky Blinders fan as iconic or unexpected as Snoop Dogg. The legendary rapper has been a diehard fan since the show’s very beginning, sharing his praise all over social media. To demonstrate the show’s fandom, we got Snoop to put a fresh spin on its infamous theme by Nick Cave, “Red Right Hand”. Snoop’s hip-hop reimagining of the Southern goth rock ballad sent the internet wild.
#PeakysFanArt
Peaky Blinders has built a diehard following since it first aired in 2013, captivating fans with a blend of gangster bravado, 1920s fashion and contemporary rock music. Returning for its fifth series, its growing popularity saw it move channels from BBC Two to BBC One. A more mainstream audience meant the brief challenged us to unlock the power of its fanbase to demonstrate its cult status.
After finding masses of fan art online, we realised the most powerful way to show cult status was to let the fans create our campaign. A call for #PeakysFanArt submissions led to over 1200 entries. 16 winners then became part of a national fan art exhibition. Our campaign captured imaginations and turned heads, racking up over 30m OOH impressions, making series 5 the most watched Peakys ever.
Snoop Shelby
There is no Peaky Blinders fan as iconic or unexpected as Snoop Dogg. The legendary rapper has been a diehard fan since the show’s very beginning, sharing his praise all over social media. To demonstrate the show’s fandom, we got Snoop to put a fresh spin on its infamous theme by Nick Cave, “Red Right Hand”. Snoop’s hip-hop reimagining of the Southern goth rock ballad sent the internet wild.
This six-part documentary series by Steven Spielberg and Alex Gibney examines the human capacity for cruelty, violence and hate. Where does hate come from? And how does it spread?
Our diverse trailer campaign included five bumpers, trailers for individual episodes and several general trailers of various lengths, which featured on ZDFinfo, the main ZDF channels and the ZDF on-demand streaming service.
Our extensive online advertising not only included pre- and mid-roll moving picture formats, but also other features like half-page ads, billboards and mobile understitials. Numerous permanent ads were booked on wetransfer.com, FAZ.NET, Zeit Online und Sueddeutsche.de to promote the series in a highly targeted manner.
Various images, bumpers and trailers were posted on social media. We used Facebook and Instagram as a way to get young viewers to watch the series through the ZDF on-demand streaming service.
To reach out to as many people as possible with our ads, we booked spaces in TV guides and general interest publications like Stern, Focus and Spiegel, as well as magazines aimed specifically at either men or women.
This six-part documentary series by Steven Spielberg and Alex Gibney examines the human capacity for cruelty, violence and hate. Where does hate come from? And how does it spread?
Our diverse trailer campaign included five bumpers, trailers for individual episodes and several general trailers of various lengths, which featured on ZDFinfo, the main ZDF channels and the ZDF on-demand streaming service.
Our extensive online advertising not only included pre- and mid-roll moving picture formats, but also other features like half-page ads, billboards and mobile understitials. Numerous permanent ads were booked on wetransfer.com, FAZ.NET, Zeit Online und Sueddeutsche.de to promote the series in a highly targeted manner.
Various images, bumpers and trailers were posted on social media. We used Facebook and Instagram as a way to get young viewers to watch the series through the ZDF on-demand streaming service.
To reach out to as many people as possible with our ads, we booked spaces in TV guides and general interest publications like Stern, Focus and Spiegel, as well as magazines aimed specifically at either men or women.
RTVE, Mode Christmas
To Announce the beginning of the Christmas´s period in a fun way through of he Channels of RTVE, where the magic of Christmas transforms everything and changes the “MODE” Magic, " Reunion", "Gala", "Solidarity", "Passion". We wanted show a freshness a gesture to the airplane mode,the disconnected mode of the mobile for to enjoy Christmas. A tribute to that "something" that activates us and frees us from calls. Get closer to the human by setting the “Christmas Mode”.
RTVE, Mode Christmas
To Announce the beginning of the Christmas´s period in a fun way through of he Channels of RTVE, where the magic of Christmas transforms everything and changes the “MODE” Magic, " Reunion", "Gala", "Solidarity", "Passion". We wanted show a freshness a gesture to the airplane mode,the disconnected mode of the mobile for to enjoy Christmas. A tribute to that "something" that activates us and frees us from calls. Get closer to the human by setting the “Christmas Mode”.
