This six-part documentary series by Steven Spielberg and Alex Gibney examines the human capacity for cruelty, violence and hate. Where does hate come from? And how does it spread? 

Our diverse trailer campaign included five bumpers, trailers for individual episodes and several general trailers of various lengths, which featured on ZDFinfo, the main ZDF channels and the ZDF on-demand streaming service.

Our extensive online advertising not only included pre- and mid-roll moving picture formats, but also other features like half-page ads, billboards and mobile understitials. Numerous permanent ads were booked on wetransfer.com, FAZ.NET, Zeit Online und Sueddeutsche.de to promote the series in a highly targeted manner.

Various images, bumpers and trailers were posted on social media. We used Facebook and Instagram as a way to get young viewers to watch the series through the ZDF on-demand streaming service.

To reach out to as many people as possible with our ads, we booked spaces in TV guides and general interest publications like Stern, Focus and Spiegel, as well as magazines aimed specifically at either men or women.