CAT N°3 - Any promo for an entertainment programme, season or service.
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BBC - Rupaul's Drag Race UK

RuPaul’s Drag Race was arriving on UK shores. Our task was to make it the biggest entertainment launch in BBC Herstory. The campaign went fierce with charisma, uniqueness, nerve and talent. The set was classic sitcom meets Studio 54, while the Queens’ outfits were shining examples of fearless self-expression.  To this we added a few cherries on top. The vol-au-vent party hat, an iconic facekini and a singing squirrel wig. When the campaign death dropped onto our screens, fans were in love. A staggering 12.6 million have watched the show making it the biggest entertainment launch for BBC Three.

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Last update: 20/03/2020

DR - The Island

The objective was to create a teaser spot for the brand new show “The Island” – Denmark’s newest survival franchise. The campaign had 88% higher viewing compared to weekday averages and reached a total of 963 TRPs.  

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Last update: 13/03/2020

Last update: 11/03/2020

SVT

Last update: 11/03/2020

SVT