The anticipation for Ru Paul’s Drag Race UK was huge. And so was our launch film. It Introduced drag and all it’s many talents to new audiences, as well as exciting existing fans.
RuPaul’s Drag Race was arriving on UK shores. Our task was to make it the biggest entertainment launch in BBC Herstory. The campaign went fierce with charisma, uniqueness, nerve and talent. The set was classic sitcom meets Studio 54, while the Queens’ outfits were shining examples of fearless self-expression. To this we added a few cherries on top. The vol-au-vent party hat, an iconic facekini and a singing squirrel wig. When the campaign death dropped onto our screens, fans were in love. A staggering 12.6 million have watched the show making it the biggest entertainment launch for BBC Three.
