CAT N°1 - Any promo for a sports programme, season or service.
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BBC - Women In Sport

To bridge the gap between the men and women’s game we need to show the women as equals, on and off the pitch.
We knew that if we succeeded in that, everyone would win.

In Britain, Women’s sport accounts for 11% of all sport broadcast on TV.
In soccer, it’s even less.
But the BBC aimed to change that.
To level the playing field.
After all, sport is sport, skill is skill, and the only difference is in your head.So we had to challenge a nation’s perception of women’s football.

We needed to give it chance to compete with the Premier League and the Champions League.

 

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Last update: 20/03/2020

ZDF - Wintersport Yeti

What does a Yeti do when he’s bored? Correct! After being inspired by ZDF, he builds a ski jumping hill and jumps down. But that’s not all. He transforms his snowy home into his own Eldorado of winter sports and let’s off steam – always full of joy, if not always with the best figure. Like this he amuses the audience in the latest ZDF winter sports campaign – as well on air in different promos as on location as a branding element of events

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Last update: 02/03/2020

FTV - 24H Le Mans

How to promote sport in a different way

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Last update: 17/02/2020

FTV - Paris-Roubais

How to treat sport in a different way

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Last update: 17/02/2020