To bridge the gap between the men and women’s game we need to show the women as equals, on and off the pitch.
We knew that if we succeeded in that, everyone would win.

In Britain, Women’s sport accounts for 11% of all sport broadcast on TV.
In soccer, it’s even less.
But the BBC aimed to change that.
To level the playing field.
After all, sport is sport, skill is skill, and the only difference is in your head.So we had to challenge a nation’s perception of women’s football.

We needed to give it chance to compete with the Premier League and the Champions League.