CATEGORY 2 - BEST FACTUAL PROMOTION
CATEGORY 2 - BEST FACTUAL PROMOTION
Any promo for news, documentary, current affairs or cultural programme, season or service. Maximum duration of entry: 60 seconds.
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RTÉ - RTÉ News: Truth Matters

The onset of the global pandemic has driven audiences to trusted news sources in search of the truth. This has created a new opportunity for RTE NEWS, not for recruitment but for retention.  

The key takeout and benefit: you can have a more informed opinion by turning away from the angry, deceitful and untrustworthy corners of the internet such as social media and turning instead to RTÉ News. 

 

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Last update: 02/03/2021

BBC - FOR THE ADVENTUROUS

Unapologetically shifting the BBC4 narrative to something fresher & fiercer, we had to contend with voicing Honey Dijon remotely abroad and clearing a tonne of archive - all during lockdown.  Danny Boyle called it ‘brilliant’ in a senior BBC meeting.

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Last update: 02/03/2021

DR - Signe Molde on Foreign Fields

The aim of the campaign was to establish that Signe Molde is back. Signe has for years, as the hostess on a known quiz-format, used her sharp wit to expose the men and women in power. However, she has done so in an echo chamber of agreeing fans. Now she is getting down and dirty with the problems as she sees them in “real life” outside the studio.

 

Our job was to create awareness about the new format, where Signe uses herself and her own opinions to expose contradictions and sometimes unfairness in society. In the campaign video she asks her boss (epitomizing a nervous male middle manager from the media industry post the #metoo movement) as he tries to get her to subside – by asking him to go down on her.

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Last update: 01/03/2021

DW - 250 Years of Beethoven

The great composer Ludwig van Beethoven and his work influence our music to this day. Although we might not always realize it straightaway… the trailer presents the ultimate example of this, with people dancing to Beethoven beats! A fitting tribute on the 250th birthday of a genius.

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Last update: 26/02/2021

SVT - LOVE AND VIOLENCE

“Love and violence” is a five-part documentary telling the shocking personal story of four abused women. The series describe how their relationships evolves from normal loving and caring – to abuse, violence and fear of death.

It is based on interviews, police investigations and court records. 

All perpetrators where sentenced to prison.

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Last update: 23/02/2021