Promotion for any programme, genre or event promo on any media and can also be inclusive of any in-house resources.
SHOWCASE
Canvas is a TV channel well-known for news, factual content and documentaries. But Canvas also airs top quality drama series. We wanted to capitalize on the idea that people watch Canvas to get answers to all their questions. So we had the main characters of our fall drama series ask the most diverse questions because… sooner or later you want answers. Sooner or later you watch Canvas. (The latter is the Canvas tagline.)
Canvas is a TV channel well-known for news, factual content and documentaries. But Canvas also airs top quality drama series. We wanted to capitalize on the idea that people watch Canvas to get answers to all their questions. So we had the main characters of our fall drama series ask the most diverse questions because… sooner or later you want answers. Sooner or later you watch Canvas. (The latter is the Canvas tagline.)
The brief was to pre-promote S4C's live coverage of all Wales games from Euro 2020 and to encourage Welsh fans to get behind the National team. Refelecting the passion and emotion of Wales fans as we go on another journey through Europe. Even though we say it's only a game... it's much more than that.
The brief was to pre-promote S4C's live coverage of all Wales games from Euro 2020 and to encourage Welsh fans to get behind the National team. Refelecting the passion and emotion of Wales fans as we go on another journey through Europe. Even though we say it's only a game... it's much more than that.
The spot aims to target fans of the True Crime genre by tapping in to the insight that sometimes we are so fascinated by a true story of good vs evil that we completely forget the reality we're in while trying to solve the mystery. The True Crime documentaries featured on DRTV will always deliver on this promise.
The spot aims to target fans of the True Crime genre by tapping in to the insight that sometimes we are so fascinated by a true story of good vs evil that we completely forget the reality we're in while trying to solve the mystery. The True Crime documentaries featured on DRTV will always deliver on this promise.
Bordertown series main character Kari Sorjonen is a man who thinks a lot. Yle Marketing creatives came up with an idea of naming all different ways of thinking and collecting them in a single social media video. The video was loved and shared by fans!
Bordertown series main character Kari Sorjonen is a man who thinks a lot. Yle Marketing creatives came up with an idea of naming all different ways of thinking and collecting them in a single social media video. The video was loved and shared by fans!
A shoe for every ARTE! Through this campaign, we make fun of clothing stereotypes - in this case, shoes - to say that if we are European, then there is an ARTE in our language.
A shoe for every ARTE! Through this campaign, we make fun of clothing stereotypes - in this case, shoes - to say that if we are European, then there is an ARTE in our language.
Ketnet, the children’s channel of VRT, created a promo to stand up against bullying and to make cyberbullying visible. Over the years, Ketnet’s campaigns against bullying have significantly impacted the lives of Flemish children. In 2021 we created a campaign to involve adults in the campaign. In our communication to adults, we focused on online bullying, as unfortunately, bullying does not stop at the school gates. On the contrary. The corona pandemic and the strict lockdown have forced us all to spend a large part of our lives online. As a result, we were seeing an unprecedented increase in screen time. This trend meant that more children were being exposed to online bullying. To translate this insight into a campaign, we looked for a way of making the invisible digital world of children visible to parents. We used a very recognisable element from the digital visual language - the Memoji. The interesting thing about the Memoji is that on the one hand it is a translation of our feelings in the online world. And on the other hand, it is used as a mask for our feelings. It is this contrast that plays out in the campaign.
Ketnet, the children’s channel of VRT, created a promo to stand up against bullying and to make cyberbullying visible. Over the years, Ketnet’s campaigns against bullying have significantly impacted the lives of Flemish children. In 2021 we created a campaign to involve adults in the campaign. In our communication to adults, we focused on online bullying, as unfortunately, bullying does not stop at the school gates. On the contrary. The corona pandemic and the strict lockdown have forced us all to spend a large part of our lives online. As a result, we were seeing an unprecedented increase in screen time. This trend meant that more children were being exposed to online bullying. To translate this insight into a campaign, we looked for a way of making the invisible digital world of children visible to parents. We used a very recognisable element from the digital visual language - the Memoji. The interesting thing about the Memoji is that on the one hand it is a translation of our feelings in the online world. And on the other hand, it is used as a mask for our feelings. It is this contrast that plays out in the campaign.
