Ketnet, the children’s channel of VRT, created a promo to stand up against bullying and to make cyberbullying visible. Over the years, Ketnet’s campaigns against bullying have significantly impacted the lives of Flemish children. In 2021 we created a campaign to involve adults in the campaign.  In our communication to adults, we focused on online bullying, as unfortunately, bullying does not stop at the school gates. On the contrary. The corona pandemic and the strict lockdown have forced us all to spend a large part of our lives online. As a result, we were seeing an unprecedented increase in screen time. This trend meant that more children were being exposed to online bullying. To translate this insight into a campaign, we looked for a way of making the invisible digital world of children visible to parents. We used a very recognisable element from the digital visual language - the Memoji. The interesting thing about the Memoji is that on the one hand it is a translation of our feelings in the online world. And on the other hand, it is used as a mask for our feelings. It is this contrast that plays out in the campaign.