CATEGORY 8 - BEST EDITING BASED ON EXISTING MATERIAL
CATEGORY 8 - BEST EDITING BASED ON EXISTING MATERIAL
Any content-based promo for a programme, genre or event. Maximum duration of entry: 60 seconds.
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BBC - Dracula

By colliding uncomfortable edit rhythms, unexpected cuts, irregular flash frames & disruptive shots hanging a beat too long, our teaser felt invisibly ‘wrong’. One of the highest rated BBC trailers ever it generated double the usual trailer requests.

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Last update: 02/03/2021

NRK - The US Presidential election

Trump and Biden. Two names we knew we would hear alot last year. But what with the politics?

NRKs journalists and experts went to work not only to cover the election, but also trying to find out what happened to the American Dream, and what it will take to reunite a divided USA.

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Last update: 02/03/2021

BBC - Rewind

With the Covid – 19 pandemic forcing 2020’s major summer sporting events to be cancelled, the BBC decided to give the public a chance to ‘Rewind’ and look back on some of the blockbuster moments from these cancelled events.

Millions of viewers could once again enjoy Borg v McEnroe from Wimbledon from 1981, England v Scotland from Euro 96 and Super Saturday from London 2012, broadcast as live including the studio segments from legends of broadcast such as Des Lynam and with commentary from John Motson and Barry Davies.

The creative behind the marketing campaign was to enhance the ‘digital damage’ effect we so often now see on loading/corrupted video files.

The creative allowed us to match the same framing and angle positions of a shot from 1981 with 2016, so you could splice Roger Federer’s head onto Bjorn Bjorg’s body as he played a forehand, or match the skills of Gazza with Cristiano Ronaldo.

The fixed camera nature of sporting events means that certain camera angles are always the same, even going back 50 years, enabling the edit to match epic moments from years gone by. At one stage there are 8 different 

The campaign also put a play on the infamous line of ‘There’s too many repeats on the BBC’ and included it in the Euros launch trail, making a virtue of the BBC archive at a time when nostalgia was much needed during the first lockdown of 2020.

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Last update: 02/03/2021

NRK - NRK TV: A Killer Summer

NRK TV is NRKs streaming service that offers a wide variety of TV shows, movies, documentaries and serials. The player now features trailers at the front page. This promo shows how it looks like when you enter NRK TV, and we wanted to make a connection between the different windows in the player.

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Last update: 22/02/2021

NRK promo NRKTV trailer Das Boot Fartsblind
LRT - TV PREMIERES OF LITHUANIAN MOVIES

LRT started November with a selection of internationally acclaimed, well rated by viewers, Lithuanian movie TV premieres. The message in the promo clip was simple – our viewers know what they want – a good and yet unseen Lithuanian movie. And LRT will be airing it every Sunday starting from November 8.

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Last update: 22/02/2021