With the Covid – 19 pandemic forcing 2020’s major summer sporting events to be cancelled, the BBC decided to give the public a chance to ‘Rewind’ and look back on some of the blockbuster moments from these cancelled events.
Millions of viewers could once again enjoy Borg v McEnroe from Wimbledon from 1981, England v Scotland from Euro 96 and Super Saturday from London 2012, broadcast as live including the studio segments from legends of broadcast such as Des Lynam and with commentary from John Motson and Barry Davies.
The creative behind the marketing campaign was to enhance the ‘digital damage’ effect we so often now see on loading/corrupted video files.
The creative allowed us to match the same framing and angle positions of a shot from 1981 with 2016, so you could splice Roger Federer’s head onto Bjorn Bjorg’s body as he played a forehand, or match the skills of Gazza with Cristiano Ronaldo.
The fixed camera nature of sporting events means that certain camera angles are always the same, even going back 50 years, enabling the edit to match epic moments from years gone by. At one stage there are 8 different
The campaign also put a play on the infamous line of ‘There’s too many repeats on the BBC’ and included it in the Euros launch trail, making a virtue of the BBC archive at a time when nostalgia was much needed during the first lockdown of 2020.