In our campaign for the Winter Olympics and the Paralympic Games in China, we focused entirely on the athletes, the people involved and the Olympic spirit: the pursuit of elite performance, respectful competition, strong friendships, international understanding and fair play. All athletes around the world are united by these principles, regardless of the political systems in which they live. The Olympic spirit flows through every corner of the globe! And ZDF brings the Olympic and Paralympic Games straight into our living rooms, towns, cities, streets – even our DIY stores!
