CATEGORY 11 - BEST CHANNEL, SEASONAL OR PLATFORM BRANDING

The Christmas idents take us into a magical world. A fantasy place with houses, trees, lights, details and charming little stories, made of papier, actually built and filmed.

The aim was to produce atmospheric Christmas idents despite, or perhaps because of, Corona. The idents should attract attention and inspire in the course of the program, everyone should be addressed, whether young or old. 

A Christmas interpretation of a scene with an extraordinary look. The Christmas idents take us into a magicial world. A fantasy place with houses, trees, lights, details and charming littel stories, made of paper, actually built and filmed. 

Originally, the fantasy location was supposed to be recreated from papier and filmed in the studio. Due to the difficult condistions in times of Corona, the shoot had to be canceled and the idents were produced in 3D. 

In order to retain the haptic look and the charm of a stop trick, we made sure that the cut edges of surfaces do not run straight, the animations of people are animated in the stop trick and that houses, animals and landscape appear as handmade and analogue as possible. 

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