Watch the clips of the EBU Connect Awards 2021 Silver Winners in each category!
SHOWCASE
Last year the Summer GAA Championship was postponed until Winter for the first time in history due to the pandemic. After a long wait through some bleak times, sports fans were ready for a GAA season like no other. With a new format and new extreme weather conditions, anticipation was red-hot ahead of a unique Championship bursting with positivity, potential and possibility.
Though the fans couldn't be there in person, RTE was ready to bring the games to the fans and allow every supporter to Feel the Spark of passion and excitement ahead of the first ever Winter GAA Championship.
Sport has the magic to ignite our spirits and warm the soul.
All it takes is a spark.
Last year the Summer GAA Championship was postponed until Winter for the first time in history due to the pandemic. After a long wait through some bleak times, sports fans were ready for a GAA season like no other. With a new format and new extreme weather conditions, anticipation was red-hot ahead of a unique Championship bursting with positivity, potential and possibility.
Though the fans couldn't be there in person, RTE was ready to bring the games to the fans and allow every supporter to Feel the Spark of passion and excitement ahead of the first ever Winter GAA Championship.
Sport has the magic to ignite our spirits and warm the soul.
All it takes is a spark.
The aim of the campaign was to establish that Signe Molde is back. Signe has for years, as the hostess on a known quiz-format, used her sharp wit to expose the men and women in power. However, she has done so in an echo chamber of agreeing fans. Now she is getting down and dirty with the problems as she sees them in “real life” outside the studio.
Our job was to create awareness about the new format, where Signe uses herself and her own opinions to expose contradictions and sometimes unfairness in society. In the campaign video she asks her boss (epitomizing a nervous male middle manager from the media industry post the #metoo movement) as he tries to get her to subside – by asking him to go down on her.
The aim of the campaign was to establish that Signe Molde is back. Signe has for years, as the hostess on a known quiz-format, used her sharp wit to expose the men and women in power. However, she has done so in an echo chamber of agreeing fans. Now she is getting down and dirty with the problems as she sees them in “real life” outside the studio.
Our job was to create awareness about the new format, where Signe uses herself and her own opinions to expose contradictions and sometimes unfairness in society. In the campaign video she asks her boss (epitomizing a nervous male middle manager from the media industry post the #metoo movement) as he tries to get her to subside – by asking him to go down on her.
The 77th Venice Film Festival spot is centred on a Gondolier facing a storm. The man manages to conquer the waves and his own fears. The text draws inspiration from Ernest Hemingway's “The Old Man and the Sea” with the Voice Over of the actor Giancarlo Giannini.
With this spot we all are celebrating the power of life and throwing light on the importance that even though we are living in this critical dangerous time we don't lose the hope to survive and we will always fight to bring light on life.
This was the Opening of the Festival and for the movie series (movies that won Venice Festival in the past years) on air on RAI during this time.
The 77th Venice Film Festival spot is centred on a Gondolier facing a storm. The man manages to conquer the waves and his own fears. The text draws inspiration from Ernest Hemingway's “The Old Man and the Sea” with the Voice Over of the actor Giancarlo Giannini.
With this spot we all are celebrating the power of life and throwing light on the importance that even though we are living in this critical dangerous time we don't lose the hope to survive and we will always fight to bring light on life.
This was the Opening of the Festival and for the movie series (movies that won Venice Festival in the past years) on air on RAI during this time.
Women fight back this summer on RTS
Sommarlov (The Summer Holiday Show) – Sweden's biggest program for children during the summer holidays, embarking 30 years of traditions and adventures. The summer of 2020 we introduced a new host Ida, we ventured into the constantly malfunctioning portal to explore the magical winter kingdom and we welcomed back the mysterious Summer Shadow who sneaked around in the shadow of trees. For this year we run a campaign that we broadcasted via TV channel, published on SVT PLAY and in parallel released on social media which drew on significant number of viewers on each platform.
Sommarlov (The Summer Holiday Show) – Sweden's biggest program for children during the summer holidays, embarking 30 years of traditions and adventures. The summer of 2020 we introduced a new host Ida, we ventured into the constantly malfunctioning portal to explore the magical winter kingdom and we welcomed back the mysterious Summer Shadow who sneaked around in the shadow of trees. For this year we run a campaign that we broadcasted via TV channel, published on SVT PLAY and in parallel released on social media which drew on significant number of viewers on each platform.
DR - P1 PODCAST IMAGE CAMPAIGN
The aim of the campaign was to increase awareness and preference for P1’s podcast offer.
In the last couple of years DR P1 has significantly upped its podcast game with weekly serial and stand-alone publications. The objectives of the campaign was to increase the awareness of P1’s podcast offer as well as emphasize the distinct quality of P1’s podcasts: That a P1 podcasts is so immersive, that it is hard to put away – even if the situation calls for it.
Target audience: Podcast listeners who had yet to discover P1’s podcast offer.
NRK - YR SUMMER CAMPAIGN 2020 (Ex aequo)
TV campaign for Yr, NRK’s weather service
yr.no is the joint online weather service from the Norwegian Meteorological Institute ( met.no ) and the Norwegian Broadcasting Corporation ( NRK ).
About the brand
Yr is always close to the weather - but also close to people.
Weather is most important when it affects us, humans. The vast majority of us don’t care about yesterday’s weather. We need to know whether we have to change to winter tires or if the kids have to wear a sweater or sunscreen. When Yr is close to people and their needs concerning weather, our communication becomes more emotional and effective.
Our brief
The summer of 2020 was different for all of us. The pandemic was at full effect. We all understood the serosity and uncertainty; this would affect our lives.
A summer holiday usually offers the necessary recreation. And Norwegians, with our long and cold winters, is no different. No one travels abroad more than us during the summer. Unfortunately, it wasn’t possible to take a break from the corona epidemic, nor to travel from it.
The 2020 holidays were destined to be very different from what we are used to.
However, there is always a positive side to things. Norwegians were bound to stay home and explore their country, together with their family. Norwegians prepared well. We saw that cabin and RV rental and outdoors equipment sales was at a record high. There was little doubt that the Norwegian weather and temperatures, both on land and at sea, would be essential to people this summer.
With this as a backdrop, the idea of creating a Yr-promo that positively highlights summer and Norwegian holidays seemed both correct and important. Also, Yr launched a smart new feature in the service; they now also provided water temperature for all beaches, all along the Norwegian coastline.
DR - P1 PODCAST IMAGE CAMPAIGN
The aim of the campaign was to increase awareness and preference for P1’s podcast offer.
In the last couple of years DR P1 has significantly upped its podcast game with weekly serial and stand-alone publications. The objectives of the campaign was to increase the awareness of P1’s podcast offer as well as emphasize the distinct quality of P1’s podcasts: That a P1 podcasts is so immersive, that it is hard to put away – even if the situation calls for it.
Target audience: Podcast listeners who had yet to discover P1’s podcast offer.
NRK - YR SUMMER CAMPAIGN 2020 (Ex aequo)
TV campaign for Yr, NRK’s weather service
yr.no is the joint online weather service from the Norwegian Meteorological Institute ( met.no ) and the Norwegian Broadcasting Corporation ( NRK ).
About the brand
Yr is always close to the weather - but also close to people.
Weather is most important when it affects us, humans. The vast majority of us don’t care about yesterday’s weather. We need to know whether we have to change to winter tires or if the kids have to wear a sweater or sunscreen. When Yr is close to people and their needs concerning weather, our communication becomes more emotional and effective.
Our brief
The summer of 2020 was different for all of us. The pandemic was at full effect. We all understood the serosity and uncertainty; this would affect our lives.
A summer holiday usually offers the necessary recreation. And Norwegians, with our long and cold winters, is no different. No one travels abroad more than us during the summer. Unfortunately, it wasn’t possible to take a break from the corona epidemic, nor to travel from it.
The 2020 holidays were destined to be very different from what we are used to.
However, there is always a positive side to things. Norwegians were bound to stay home and explore their country, together with their family. Norwegians prepared well. We saw that cabin and RV rental and outdoors equipment sales was at a record high. There was little doubt that the Norwegian weather and temperatures, both on land and at sea, would be essential to people this summer.
With this as a backdrop, the idea of creating a Yr-promo that positively highlights summer and Norwegian holidays seemed both correct and important. Also, Yr launched a smart new feature in the service; they now also provided water temperature for all beaches, all along the Norwegian coastline.
This promo shows what you can enjoy in NRKs streaming service in the summer.
NRK TV is NRKs streaming service that offers a wide variety of TV shows, movies, documentaries and serials. The player now features trailers at the front page. This promo shows how it looks like when you enter NRK TV, and we wanted to make a connection between the different windows in the player.
This promo shows what you can enjoy in NRKs streaming service in the summer.
NRK TV is NRKs streaming service that offers a wide variety of TV shows, movies, documentaries and serials. The player now features trailers at the front page. This promo shows how it looks like when you enter NRK TV, and we wanted to make a connection between the different windows in the player.
In a context of social distance due to the pandemic, the idea is to show that the images of the nativity play also obey, proportionally, the distance of 2 meters from each other. Setting the example that love for the other is shown in a distance this Christmas.
Creative Director: Maria Pedro Figueiredo
Copywriter: Miguel Correia
Director: Nelson Castro
Production: Luís Limão
Graphic design: João Vieira
In a context of social distance due to the pandemic, the idea is to show that the images of the nativity play also obey, proportionally, the distance of 2 meters from each other. Setting the example that love for the other is shown in a distance this Christmas.
Creative Director: Maria Pedro Figueiredo
Copywriter: Miguel Correia
Director: Nelson Castro
Production: Luís Limão
Graphic design: João Vieira
BBC - HIS DARK MATERIALS SEASON 2
BBC celebrates the second season of His Dark Materials with an augmented reality portal.
Inspired by Philip Pullman’s book, the portal allows fans to tear open portrayals via their phones. As they enter the alternate world, users can take selfies and hunt for plot-based Easter eggs.
NRK - LEARN GERMAN WITH BABYLON BERLIN
Here is a how to learn german with Babylon Berlin facebook video. It is always difficult to remember which prepositions that take the accusative case. This video will help you to remember it. The music is inspired by Rammstein.
BBC - HIS DARK MATERIALS SEASON 2
BBC celebrates the second season of His Dark Materials with an augmented reality portal.
Inspired by Philip Pullman’s book, the portal allows fans to tear open portrayals via their phones. As they enter the alternate world, users can take selfies and hunt for plot-based Easter eggs.
NRK - LEARN GERMAN WITH BABYLON BERLIN
Here is a how to learn german with Babylon Berlin facebook video. It is always difficult to remember which prepositions that take the accusative case. This video will help you to remember it. The music is inspired by Rammstein.
The Christmas idents take us into a magical world. A fantasy place with houses, trees, lights, details and charming little stories, made of papier, actually built and filmed.
The aim was to produce atmospheric Christmas idents despite, or perhaps because of, Corona. The idents should attract attention and inspire in the course of the program, everyone should be addressed, whether young or old.
A Christmas interpretation of a scene with an extraordinary look. The Christmas idents take us into a magicial world. A fantasy place with houses, trees, lights, details and charming littel stories, made of paper, actually built and filmed.
Originally, the fantasy location was supposed to be recreated from papier and filmed in the studio. Due to the difficult condistions in times of Corona, the shoot had to be canceled and the idents were produced in 3D.
In order to retain the haptic look and the charm of a stop trick, we made sure that the cut edges of surfaces do not run straight, the animations of people are animated in the stop trick and that houses, animals and landscape appear as handmade and analogue as possible.
The Christmas idents take us into a magical world. A fantasy place with houses, trees, lights, details and charming little stories, made of papier, actually built and filmed.
The aim was to produce atmospheric Christmas idents despite, or perhaps because of, Corona. The idents should attract attention and inspire in the course of the program, everyone should be addressed, whether young or old.
A Christmas interpretation of a scene with an extraordinary look. The Christmas idents take us into a magicial world. A fantasy place with houses, trees, lights, details and charming littel stories, made of paper, actually built and filmed.
Originally, the fantasy location was supposed to be recreated from papier and filmed in the studio. Due to the difficult condistions in times of Corona, the shoot had to be canceled and the idents were produced in 3D.
In order to retain the haptic look and the charm of a stop trick, we made sure that the cut edges of surfaces do not run straight, the animations of people are animated in the stop trick and that houses, animals and landscape appear as handmade and analogue as possible.
Caliphate, a thriller series about the terror group of Islamic state and how three teenagers in Sweden slowly radicalised and eventually travelled to Raqqa to join the terror group. For this campaign we did both trailers and outdoor commercials. The theme for the key-art pictures and ads was to show a teenagers transition from a Swedish schoolgirl to the Islamic state warrior. The campaign was one of the most talked about during 2020 and the series became the most-viewed series ever on SVT Play.
Caliphate, a thriller series about the terror group of Islamic state and how three teenagers in Sweden slowly radicalised and eventually travelled to Raqqa to join the terror group. For this campaign we did both trailers and outdoor commercials. The theme for the key-art pictures and ads was to show a teenagers transition from a Swedish schoolgirl to the Islamic state warrior. The campaign was one of the most talked about during 2020 and the series became the most-viewed series ever on SVT Play.
Benny saves één's spring 2020 line up.
In this spring trailer, we wanted to make a light-hearted, tongue-in-cheek commercial promoting één’s spring 2020 line up. The story revolves around Benny, the enthusiastic, somewhat clumsy VRT janitor, who is also a huge fan of één. When één’s programming gets stuck because of him, he has to find a quick solution to save the shows. Benny is a useful character: he allowed us to promote the widest array of shows in a playful way. The commercial was broadcast on New Year’s Day 2020. Little did we know that it was a foreboding of life literally being put on hold in 2020.
Benny saves één's spring 2020 line up.
In this spring trailer, we wanted to make a light-hearted, tongue-in-cheek commercial promoting één’s spring 2020 line up. The story revolves around Benny, the enthusiastic, somewhat clumsy VRT janitor, who is also a huge fan of één. When één’s programming gets stuck because of him, he has to find a quick solution to save the shows. Benny is a useful character: he allowed us to promote the widest array of shows in a playful way. The commercial was broadcast on New Year’s Day 2020. Little did we know that it was a foreboding of life literally being put on hold in 2020.
BBC - "STAY AT HOME" PSAS
Advertisement scheduled in May, at the end of the Italian lockdown, to communicate the following message: all citizens represent and are part of a mechanism to restart the country system.
RAI - ITALIA RIPARTE
The project is made entirely in 3D and compositing. Industrial and clock gears were used visually and conceptually to convey the idea of strength and power, but also the value of solidarity and the wonders of Italy.
BBC - "STAY AT HOME" PSAS
Advertisement scheduled in May, at the end of the Italian lockdown, to communicate the following message: all citizens represent and are part of a mechanism to restart the country system.
RAI - ITALIA RIPARTE
The project is made entirely in 3D and compositing. Industrial and clock gears were used visually and conceptually to convey the idea of strength and power, but also the value of solidarity and the wonders of Italy.
