CATEGORY 5 - BEST PROMOTION FOR CHILDREN UNDER 13
The Summer Holiday Show

Sommarlov (The Summer Holiday Show) – Sweden's biggest program for children during the summer holidays, embarking 30 years of traditions and adventures. The summer of 2020 we introduced a new host Ida, we ventured into the constantly malfunctioning portal to explore the magical winter kingdom and we welcomed back the mysterious Summer Shadow who sneaked around in the shadow of trees. For this year we run a campaign that we broadcasted via TV channel, published on SVT PLAY and in parallel released on social media which drew on significant number of viewers on each platform.

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