In this spring trailer, we wanted to make a light-hearted, tongue-in-cheek commercial promoting één’s spring 2020 line up. The story revolves around Benny, the enthusiastic, somewhat clumsy VRT janitor, who is also a huge fan of één. When één’s programming gets stuck because of him, he has to find a quick solution to save the shows. Benny is a useful character: he allowed us to promote the widest array of shows in a playful way. The commercial was broadcast on New Year’s Day 2020. Little did we know that it was a foreboding of life literally being put on hold in 2020.
