Caliphate, a thriller series about the terror group of Islamic state and how three teenagers in Sweden slowly radicalised and eventually travelled to Raqqa to join the terror group. For this campaign we did both trailers and outdoor commercials. The theme for the key-art pictures and ads was to show a teenagers transition from a Swedish schoolgirl to the Islamic state warrior. The campaign was one of the most talked about during 2020 and the series became the most-viewed series ever on SVT Play.