We wanted to bring the creativity and humour of brilliant BBC moments to land a serious message, in a way that might also make audiences smile in tough times…
It’s critical people follow Government advice to slow the spread of Coronavirus.
Advertisement scheduled in May, at the end of the Italian lockdown, to communicate the following message: all citizens represent and are part of a mechanism to restart the country system.
RAI - ITALIA RIPARTE
The project is made entirely in 3D and compositing. Industrial and clock gears were used visually and conceptually to convey the idea of strength and power, but also the value of solidarity and the wonders of Italy.
