RAI - GIRO D'ITALIA 2020
Rai and the Giro d'Italia: always on the same road.

This is the concept of the promo for the Giro d'Italia, in which we put a present champion and the champions who preceded him on the same route.

We imagined Vincenzo Nibali meeting Bartali and Coppi while exchanging the famous water bottle during his daily training.We thought about the great Gimondi and Merckx in a constant struggle to get to Pantani who, like Oropa, regains the group and joins Girardengo, Binda, Saronni and the like in a collective ending.

For the realisation of the promo, we made use of the most advanced face-swap technology, recreating the faces of the characters in 3d through photos of different eras and, for the first time ever, giving colour to images that exist only in black and white.