Watch the clips of the EBU Connect Awards 2021 Gold Winners in each category!
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CATEGORY 14 - ARTE - SECOND LOCKDOWN

October 2020, second lockdown. It was a sense of depression that connected people. We decided to transcend our sadness by filming the incredible François Alu, a dancer from the Paris Opera, playing the fool at his parents' house.

Creative Director ARTE : Cécile Chavepayre
TV Producer ARTE : Anne Seymour
Production Manager ARTE : Pauline Bugeon
Direction de Création & Réalisation MAGASIN N: Juliette NIORE
Danseur / Comédien : François ALU
Danseur / Comédien : Thibaut ALU
Chef opérateur MAGASIN N: Stéphane JOBERT
Cadreur MAGASIN N: Etienne CHOPIN
Monteuse MAGASIN N: Laurianne BEAUMER
Monteuse MAGASIN N: Julie MASSARD
Etalonnage MAGASIN N: Arnaud LAMBERT
Chargée de Production MAGASIN N: Camille MATINAL

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Last update: 29/04/2021

CATEGORY 13 - RAI - GIRO D'ITALIA 2020

RAI - GIRO D'ITALIA 2020
Rai and the Giro d'Italia: always on the same road.

This is the concept of the promo for the Giro d'Italia, in which we put a present champion and the champions who preceded him on the same route.

We imagined Vincenzo Nibali meeting Bartali and Coppi while exchanging the famous water bottle during his daily training.We thought about the great Gimondi and Merckx in a constant struggle to get to Pantani who, like Oropa, regains the group and joins Girardengo, Binda, Saronni and the like in a collective ending.

For the realisation of the promo, we made use of the most advanced face-swap technology, recreating the faces of the characters in 3d through photos of different eras and, for the first time ever, giving colour to images that exist only in black and white.

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Last update: 29/04/2021

CATEGORY 12 - NRK - WAKING UP WITH P3 MORNING ON RADIO NRK P3

Multi channel campaign for the radio morning show, P3-Morning, on NRK P3
Multi-channel campaign for P3 Morning

P3 Morning on NRK P3 is Norway’s most popular radio talk show for young people. The program promises light conversations and uplifting music to make waking up easier.

Our brief

Our brief was to develop a concept that conveyed the brand message and engage the target audience fast and clear on all NRK’s available channels (not paid media).

We build our whole concept on a clear insight; being a morning show that airs at 06.00, P3 Morning is the radio show closest in time to the listeners’ dreams.

Our idea:

THE DREAM

– Wake up with P3 Morning and Adelina and Martin.

The concept is based on removing the short time between the listeners’ "dreamland" and our radio show. By doing this, we allowed ourselves to dig into the listeners’ dreams, in every meaning, dreams at night and dreams in life. And, in a fun way, encourage the target audience to tune in – and wake up with P3 Morning.

The Dream concept was rewarding, not only creatively. By blending the audiences’ dreams and the radio show, we got the opportunity to present P3 Mornings popular hosts in a new and quirky way. And in a style that suites the shows personality and promise perfectly. We also emphasized the close and strong bond between the hosts and their listeners – the radio show is based on constant interaction with the audience. And last but not least, we showcased how the NRK Radio app can be used as a clock radio, a pretty neat feature.

Executions

Our campaign was launched with a 30s TVC, showing a young girl's dream about dancing. The dancer’s dream was followed by another TVC of a young male skateboarder who dreams of going pro.

The TVC’s were followed by a full week on the morning show with a "dream theme”, inviting a wide variety of dream specialists, like psychologists, celebrities, and dream readers, to talk about dreams on air.

We also went to relevant social media to engage the target audience: Snapchat, Facebook and Instagram. Here, the show had a running dialogue with the listeners, encouraging them to share their most exciting dream on a campaign web site. The incentive was to get their dream made into a TVC. Also, everyone who participated won a pair of pillowcases with the show hosts’ faces on them to literally wake up with Martin and Adelina (these became quite popular).

The Winner

Among 1500+ contributions, Helene, a woman in her twenties, melted everyone's heart with a funny and sentimental dream of being a country singer who gets interrupted by the drummer who proposes to her in the middle of her concert. She won both the competition and, of course, a dream day at NRK.

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Last update: 29/04/2021

CATEGORY 11 - ZDF - ZDFneo: SEASONAL IDENTS

Santa behind a plexiglass shield or a bag full of toilet paper, this Christmas is different. Zdfneo always adapt their Seasonal Idents to the current situation.

Santa behind a plexiglass shield or a bag full of toilet paper, this Christmas is different.

Zdfneo always adapt their Seasonal Idents to the current situation. Christmas is no exception, even in this special year. That’s why zdfneo created some unusual designs for the most beautiful time of the year. In a humorous way they wanted to relate to this pandemic. They thematized the most popular problems which came up during 2020 and no one could have imagined before, with the intent of making the audience smile.

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Last update: 29/04/2021

CATEGORY 10 - DR - ULTRAPERFECT

To create awareness about the show “Ultra Strips Down”, where young people should learn how to accept themselves and how different bodies look like, we decided to turn the show into a digital activation.
We live in a time were social media overflows with new beauty ideals. A time were young people use social media to form self-understanding and to seek confirmation. In the meeting between young people's search and their experiences of edited beauty ideals on social media, many young people become insecure and feels sad by their own appearance.

By making the perfect filter for Instagram, DR Ultra shows them, the most beautiful version of themselves.

The filter doesn’t remove freckles, smoothens skin or makes the eyes larger. In fact, nothing is being changed. Because why change something when you are perfect as you are?

The message brought out the smile and was well received.

51.800 used the filter.

16.500 photos and videos were taken.

Some of Denmark's biggest influencers supported the message, which reached more than 800.000 - all achieved with no cost on media.

And most importantly, DR Ultra made thousands of kids experience that they are ultraperfect as they are.

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Last update: 29/04/2021

CATEGORY 9 - ARTE - LOCKDOWN SPOT

At the very start of the first lockdown, we were there, we knew that ARTE could be important in people's lives. We said it through this spot and we weren't wrong, as the audiences showed.

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Last update: 29/04/2021

CATEGORY 8 - BBC - DRACULA

BBC Creative mark the return of Dracula on the BBC.

By colliding uncomfortable edit rhythms, unexpected cuts, irregular flash frames & disruptive shots hanging a beat too long, our teaser felt invisibly ‘wrong’. One of the highest rated BBC trailers ever it generated double the usual trailer requests.

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Last update: 29/04/2021

CATEGORY 7 - ZDF - ZDFHEUTE APP

Talk about a news revolution! The new ZDFheute app was launched on 25 March 2020 – with a more inviting and clearer layout, live content, interactive offers, portrait stories and lots of other new features. The campaign claim and headline of the new ZDFheute app is: More views. More insights.

Talk about a news revolution! The new ZDFheute app was launched on 25 March 2020 – with a more inviting and clearer layout, live content, interactive offers, portrait stories and lots of other new features.

The campaign claim and headline of the new ZDFheute app is More views. More insights.

In keeping with this concept, the ZDF marketing team worked with Feedmee to develop a visual design that is perfectly reflected by the app and its features, handling and content: a mobile phone shape displaying portrait content, the ability to switch screens with a swiping gesture and, last but not least, the idea of focusing on current information and providing more in-depth explanations (i.e. giving people More views. More insights).

In order to visualise the translation of the claim and the campaign design as well as possible, we would like to submit the advert as an example for the campaign.

Further key facts about the campaign: In order to promote the launch and boost downloads, the marketing department centred its campaign around the app’s performance. From early April to late October, the push campaign was displayed in mobile iOS and Android via Facebook, Instagram, Google Search, YouTube, the Google Display Network, Apple AppStore and Google Play Store. Over 675,000 of this year’s downloads can be attributed to the marketing efforts for the ZDFheute app.

The campaign also included on-air features and social media ads. When the app was launched on 25 March 2020, trailers based on the latest news were frequently broadcast and short flights ran at certain points until the end of the campaign. The TV trailer was watched by 42.26 million people with a total of 549 million hits. Various adverts were also shown on Twitter, Facebook and Instagram.

 

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Last update: 29/04/2021

CATEGORY 6 - RTBF - JAM

Promotion campaign.
Promotion campaign for Jam, RTBF’s new alternative digital radio.

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Last update: 29/04/2021

CATEGORY 5 - DR - MINI EUROVISION SONG CONTEST – ROLLINGS

In the realm of young children’s television channel DR Ramasjang, the Eurovision song contest has taken on a new form. Every year, kids from all over Denmark work creatively to create fun and excentric contestants out of the core cardboard tubes of toilet rolls, to participate in the The Mini-MGP (Mini Eurovision Song Contest) aired as a big TV show on Ramasjang.
In the realm of young children’s television channel DR Ramasjang, the Eurovision song contest has taken on a new form. Every year, kids from all over Denmark work creatively to create fun and excentric contestants out of the core cardboard tubes of toilet rolls, to participate in the The Mini-MGP (mini - melody grand prix) aired as a big TV show on Ramasjang.

The figures are called RULLINGER, which is a fun hybrid word between ROLLINGER (translates to “brats”) and RULLE, meaning “roll”.

This year the creative idea grew from the fact that grown ups all over Denmark hoarded toiletpaper in a frenzie, following the announcement of national lockdown, due to the Corona virus. The campaign took advantage of this fact and associated it with the need for kids to make RULLINGER.

So we both humorously ridiculed the embarrassing grown ups, and at the same time increased awareness on the upcoming MINI MGP.

The campaign was a great success.

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Last update: 29/04/2021

CATEGORY 4 - BBC - NORMAL PEOPLE
Honest, Smart and Intoxicating. Based on the best-selling novel by Sally Rooney, this story follows the tender but complicated relationship of Marianne and Connell, as the pair weave in and out of each other’s lives.

How do you get fans of a best-selling novel to fall in love with the TV adaptation? Let the characters do all the talking, and there were no awkward conversations after TX with the biggest drama launch in iPlayer history with 16.M requests in 8 days. Our integrated campaign captured the intensity of what it means to be young and in love, which felt bold and unexpected coming from the BBC.
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Last update: 29/04/2021

CATEGORY 3 - BBC - THERE IS A BBC FOR EACH OF US

‘There is a BBC for Each of Us’ is a brand film that uses the BBC acronym to showcase all of the content we have to offer and prove to the public that there is a BBC for everyone.

‘There is a BBC for Each of Us’ is a celebratory film that originally premiered on BBC One on New Year’s Eve. The film set out to be a joyful celebration of the diversity, talent, creativity, breadth and value of the BBC and showcases our ability to affect culture and unite a nation. Creatively we used the BBC acronym as a fun and clever mechanism to talk about a wide range of our content, reaching every touch point of the BBC. Our title designs for the ‘BBC’s’ were heavily inspired by film title references both modern and old school. Titles like ‘Blimmin Bent Coppers’ played homage to movies like ‘Hot Fuzz’ and ‘Bad Boys for Life’ while other titles like ‘Bad Boy Charm’ referenced ‘Trainspotting’ and ‘Brutal Battling Competitors’ referencing ‘Suicide Squad’. Ultimately we wanted to create an entertaining film that evoked a sense of warmth and love for the BBC and remind people of the value in what we do as a broadcaster.

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Last update: 29/04/2021

CATEGORY 2 - RTÉ NEWS: TRUTH MATTERS

Integrity, trust and journalism matter, because the truth matters.
The onset of the global pandemic has driven audiences to trusted news sources in search of the truth. This has created a new opportunity for RTE NEWS, not for recruitment but for retention.

The key takeout and benefit: you can have a more informed opinion by turning away from the angry, deceitful and untrustworthy corners of the internet such as social media and turning instead to RTÉ News.

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Last update: 29/04/2021

CATEGORY 1 - FRANCE 3 - OLYMPIC MARMOTS

FRANCE 3 - OLYMPIC MARMOTS
A band of animated marmots doing sports!

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Last update: 29/04/2021