Honest, Smart and Intoxicating. Based on the best-selling novel by Sally Rooney, this story follows the tender but complicated relationship of Marianne and Connell, as the pair weave in and out of each other’s lives.

How do you get fans of a best-selling novel to fall in love with the TV adaptation? Let the characters do all the talking, and there were no awkward conversations after TX with the biggest drama launch in iPlayer history with 16.M requests in 8 days. Our integrated campaign captured the intensity of what it means to be young and in love, which felt bold and unexpected coming from the BBC.