For series 4 of this popular entertainment show we wanted to highlight the burst of colour and fun the series brings in the midst of dark Winter months after Christmas. Our theme was a Latin Flashmob, and the visual motif was neon. While none of our celebrities had started their dance training, we managed to make it look like they were dancing with the wonderful professionals. The water shots were there to symbolise brightness in the middle of our wet Irish winter! The campaign delivered 37% share and an increase in 15-34 year olds over previous years.