This commercial was developed mainly for a Social Media use. We wanted to take a risk and create a little longer and story based film with strong emotions. The task wasn’t easy cause audiences tend to reject longer formats generally in Social Media, but we decided to thrust in the strong story and run the risk.
Goal: To promote Yle Areena Streaming service.
Brief: “For a proper summer, go to Yle Areena”
Target Group: Young Adults.
Results: The campaign was a great success. It was the most effective Yle’s Social Media Commercial by far and it managed to create a huge and positive phenomenon in the target group.
