This social media campaign was created by Ketnet, the children’s channel of VRT , to announce the ‘The Great Karrewiet Election Show’, an election show for children. We wanted to raise awareness among parents so that they would watch the show with their children.

Even though children are not allowed to vote yet, they are also concerned about the future of our country and the world and also have questions about climate change, refugees and road safety.

The show shows the Flemish Party leaders as we have never seen them before; they had to dance, sing, but most importantly they had to be open and frank and answer the questions of the children in a clear and unfiltered way.

To announce the show we decided to create online posts and videos that showed all 6 party leaders with a social media filter. Who wanted to see the politicians “unfiltered” had to watch the ‘Great Karrewiet Election show’.