This social media campaign was created by Ketnet Junior, the children’s channel of VRT, for the toddler programme ‘Tik Tak’. We wanted to stimulate awareness around the new season so that parents and grandparents would watch the programme with their (grand)children.

In 1981 the first episode of Tik Tak was broadcasted. A whole generation grew up with the programme in the 80s and 90s. It was one of Belgians biggest television export products and was bought by international stations from the USA to Saudi Arabia. 38 years later, a new season was made.

What the new season would look like was kept quiet as much as possible. Would we stay close to the original format or would the content of the programme be changed? We used this perspective to create the announcement campaign. To create extra commotion and attention we asked 3 Belgian film directors what they think the new Tik Tak should look like.

We translated their vision into 3 different Tik Tak promos. The 3 promos were created in the style of each director and was launched via their own digital platforms.