This promo was created by Ketnet, the children’s channel of VRT, to get children excited about the programs that were broadcasted on TV during summer break. Because we had a lot of programs that starred animals in it, we used this as a common theme throughout the entire promo. Elements from the Ketnet branding were used to create unity and recognition. Our goal was to make a promo that would show that Ketnet was the place to be during summer break.