The first series of Killing Eve was a smash hit for the BBC. Overnight, millions binged on a story that centres on two characters who can’t leave one another alone: psychopathic assassin Villanelle, and Eve Polastri—the MI6 agent who hunts her across Europe.

The debut series left off on a cliffhanger, so our brief required us to show that Villanelle and Eve were back and more obsessed than ever, challenging us to inject their crazy relationship into our advertising in an innovative way.