May 3 is World Press Freedom Day, and May 7 in Lithuania is celebrated as the Day of Press Restoration, Language and Book. In the context of constant government pressure, attempts to curtail journalists' rights, LRT independence, we as a public broadcaster, had a goal to remind public what freedom of speech means and what it feels like when it is absent. So LRT decided to commemorate those both days unexpectedly - by organizing a social experiment.

A goal was to emphasize that freedom of speech is not a gift, but a tremendous value worth being fought for. This is one of the foundations of democracy, which guarantees everyone the opportunity to express their views.

The target audience were all people living in Lithuania. But especially, the younger generation, who has not faced restrictions on freedom of speech and expression and for whom it seems to be a natural right.

The LRT experiment involved 19 volunteers of all ages, with the youngest being fourteen and the oldest seventy-seven. The participants did not know what the initial idea of ​​the experiment was. They were asked to tell what they were interested in, as well what their views on various issues were. After answering the questions, they were asked to change their minds and say they thought otherwise. The participants' natural reactions, from shy confusion to categorical resistance, were captured on video.

The experiment was highly welcomed by the volunteers themselves and the audience.

Clips of the experiment on TV channels had over $ 3.6 million contacts, and over 86,000 thousand views on social networks.