At the 2021 elections in Norway, we wanted to reach first- and second-time voters. Through research we knew that these young people often felt their opinions were hard to express and that their voices were worthless.

The campaign aimed to boost confidence in their ability to make a difference and to have a say in the future of Norway. The campaign slogan "Bruk stemmen" has a double meaning - it translates both to "use your voice" and "vote", and was used across platforms.

The TV-spot showcases the large variety of voices among us, and shows how we as individuals are important in the big picture.

Social media clips aimed to simplify important topics and show the differences between parties with humor, presented through to-the-point storytelling by the most popular journalist in Norway.