First we see a small crack, then the eggshell breaks open and a cherry tree grows out of the egg, its blossoms swirling all around in the air. Again there is a small crack and this time apple blossoms grow out of the egg. The upper part floats meditatively towards the sky and reveals an Easter surprise in the egg - a bird's nest with more little eggs and two birds flying into the picture, chirping in love. Another eggshell breaks open and a bouquet of daffodils and grape hyacinths, swarmed by butterflies, appears.
The Easter and Spring Idents campaign 2021 for Das Erste is showing us the awakening of nature. The aim was to sketch different sceneries with humor, ease, liveliness and beauty after the first long and cold Covid winter.
