The aim of the campaign was to increase awareness and preference for P1’s podcast offer.

In the last couple of years DR P1 has significantly upped its podcast game with weekly serial and stand-alone publications. The objectives of the campaign was to increase the awareness of P1’s podcast offer as well as emphasize the distinct quality of P1’s podcasts: That a P1 podcasts is so immersive, that it is hard to put away – even if the situation calls for it.
Target audience: Podcast listeners who had yet to discover P1’s podcast offer.