This video aims to promote RAI broadcast dedicated to public information. From news till talk shows, the leitmotif is telling national and iternational current affairs. 

The video aims to highlight  company's commitment same as the one of all professional figures ,throught the dedicated hours of transmissions, in order to raise awareness in  each of us. To do so, images of local and international news are shown, related to the faces of RAI journalists.

Perhaps the video is an excessive moral slap, using the effectiveness of the song to slam reality in the face even if uncomfortable.

The soundtrack  is a song of one of the most influential artists on the national scene, Fiorella Mannoia. It talks about our society and human dignity, the respect we should have for each other and above all the courage to take on the responsibility for our own choices and the humility to recognize our  mistakes knowing that we can try to make a change.

A poignant video, a bitter truth, a social manifesto, which wants to make us linger in today's society where the core values such as respect, humanity, solidarity, education have almost disappeared leaving the spotlight to individualism, appearance and indifference. Is therefore  necessary to remember that each of us can do something to change the world for the better, such as the company's commitment to communicate and be present to ensure that everyone is informed ans aware about what is happening in the world aroud them.