The carefully crafted promo campaign of a new TV series called Rats disrupted our TV screens and introduced a thrilling story of drugs, teenage crimes, twisted morals and immoral heroes.

The carefully crafted promo campaign of a new TV series called Rats disrupted our TV screens and introduced a thrilling story of drugs, teenage crimes, twisted morals and immoral heroes.  We focused of the family story of our protagonist as well as introducing some trivia from the underbelly of drug market of the Czech republic. Our efforts quickly brought results, as the Rats became hugely successful and became a striking hit especially amongst younger audiences.

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