Every spring, for thousands of years, the Swedish moose migrates across the same tracks in the forest to get greener pastures and more fertile land. One of their toughest challenges on their journey is to cross the Ångermanälven river.

In order to capture this event, when hundreds of moose cross the mighty river, SVT placed a total of 32 remotely controlled cameras in the area, to offer the audience a unique access to this spectacular nature event. 

The show was first aired in 2019 and immediately found a place in the audience’s hearts. For the third season in 2021 we wanted to engage a younger audience. To make them aware of the show we posted DOOH ads in all major Swedish cities. Several clips were published on social media during april and may, gathering close to 5 million impressions. We added a ”Moose Alert” feature in our app which gave notifications every time a moose entered the area. In addition to the livestream at SVT Play, we broadcasted the show live on Twitch reaching 4,5 million unique viewers with 14,6 million views in total around the world. Men aged 16-25 seemed to enjoy the respite from hardcore gaming.