ARD - THROWBACK89
We built a time machine - and traveled with our young social communities to 1989. Throwback89 was a social media campaign that made history come alive on Instagram & Snapchat. On the occasion of the 30th anniversary of the Berlin Wall fall, Tagesschau started "Throwback89" - an innovative project aimed at young generations under 35 years. Through social-media-only-formats and new ways of digital storytelling on Instagram, Snapchat, Twitter and Facebook combined with modern technologies such as augmented reality users were enabled to get an impression of this historic event. The time travel was particularly aimed at those, who did not experience the fall of the wall and reached more than 6.5 million users; every third person in the targeted age group.
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