Every product, including logos, needs to adapt to new times and conditions. In this category over the years there are improvements and changes reflecting not only current trends in design, but also the development of technology. A modern typeface, balanced shapes, and modernized colors bring unique character and life to our logo. This is our new TVP ABC.

The brand direction of the new TVP ABC is a spectacular proposal to show that we are together with our kids in every moment. In the moment of dreaming, learning about the world, in the moment of learning and the strongest emotions. We identified our CGI-animals with a child and thanks to that we have an open dialogue with our little viewer, we think, behave and dream together. We create and develop our ABC TV universe together!