The 2024 Olympic Games brought a new kind of love to Paris, the famous ‘City of Love’ - a deep, burning passion between athletes and their sport. Paris has never seen a love like this.
'Welcome to the City of Love' invites audiences to immerse themselves in the BBC's Olympics coverage on iPlayer. A full 360 campaign from TV trails to TV titles and paid social featured a mix of stunning animation creative and real athelete imagery, set against the soundtrack of Edith Piaf's Hymn to Love. The campaign ran from end of June until 11 August to engage and excite audiences and ultimately lead them to watching the extensive coverage on BBC iPlayer.
