The eight-part series Smysl pro tumor (Sense of Tumour) is an adaptation of the internationally acclaimed (winner of Prix Europe 2018) Belgian series of the same name into the Czech environment. This series dominated the Sunday primetime television slot in Czechia from January to the end of February 2024. It was accompanied by an intense preventive and awareness campaign addressing oncological diseases with Czech organization Fuck Cancer. The campaign included public service announcements from nonprofit organizations, educational videos debunking cancer myths, podcast series with experts and patients hosted by a former cancer patient, social media engagement among TV audience and real patients on our broadcaster channel (@ceskatelevize) but also on Fuck Cancer IG (@wtfcncr) and among collaboration with influencers accompanied by #smyslprotumor, news and editorial segments, and merchandise which was inspired by series (special merino hats suitable for patients). As a result, the taboo of cancer was opened up, especially among young people, raising awareness of such an important topic and increasing interest in donating. The story is inspired by the true story of Belgian screenwriter Leander Verdievel and also in our version framed by the authentic memories of young people from Czech organization Fuck Cancer who have overcome cancer.

In June 2024, RTÉ launched ‘Ready for the Moment’, an innovative positioning campaign for RTÉ Sport, ahead of what was to become an epic summer of sport. With Paris 2024 Olympics and Paralympic Games ahead, RTÉ had an opportunity to demonstrate its public value through top-class sporting coverage and commentary. Spotlighting Olympic Taekwondo athlete Jack Woolley, this 60 second TV spot harnesses the magic and excitement of a nation united in one iconic sporting moment. The ‘Ready for the Moment’ campaign also harnessed dynamic OOH to serve up-to-the-minute messages about Irish Olympic victories across bridges and billboards, for passing traffic. Viewership and streams of RTÉ’s sports programming, and social media engagement metrics, exceeded all expectations.

RTÉ was tasked with promoting the Irish language (Gaelic) through a grant-aid government programme across four years, from 2021 to 2024. The first piece of creative in this campaign (produced in 2021), saw a young woman chatting on her phone to a friend, while sitting on a park bench. She noticed a young man approach the bench and sit. Discreetly admiring this stranger, she mischievously documented to her friend on the phone how handsome he was. She spoke in the Irish language (Gaelic), in the assumption that he would not understand what she was saying. To her dismay, the young man noticeably switched to RTÉ Raidió na Gaeltachta (RTÉ’s Irish language radio station) on his phone. Realising he was in fact also an Irish language speaker, and had clearly understood everything she had said to her friend, she broke into sheepish laughter. In 2024, the final year of the campaign, inspired by the success of the 2021 copy, RTÉ decided it was time for a sequel. The new 30 second spot saw the pair a number of years later, now a couple, taking a taxi home after a night out. The creative concept was devised entirely in-house.

July 2023 saw the beginning of the biggest reputational crisis of RTÉ’s history. What followed was a series of RTÉ scandals that dominated headlines for almost a year, causing untold reputational, trust and brand damage. After multiple departures of RTÉ Board and Executive Board members, RTÉ began the slow task of rebuilding. In June 2024, RTÉ published its new, transformational five-year strategy and Governance Framework. RTÉ needed a compelling piece of consumer-facing copy that demonstrated confidence in its own transformation. The ad needed to remind audiences of the vital role RTÉ plays in Irish life. Tone was crucial, and RTÉ could not afford to get this wrong. Crucially, it needed to express appropriate contrition for, and acknowledgment of, “the elephant in the room”. Despite the importance of this ad, any large spend on creative would have been interpreted as indulgent, so the creative was conceived entirely in-house and was produced for a modest cost of €6,000. The creative was informed by one important audience insight; while RTÉ’s reputation as an organisation was on the floor, Irish audiences were impressed by RTÉ’s vigorous journalism throughout the crisis. It was clear that RTÉ’s journalists were not afraid to hold RTÉ to account.

RTP2 It's a channel that hates lame, infantilizing programming, no matter how old they are. It's a channel that loves to have programs about interesting people, surprising historical moments, the latest science, minority sports, European fiction with landscapes and stories very different from ours and, every now and then, parler chiffon with a spicy series or about nonsense. In December, RTP2 celebrated 55 years of regular television broadcasts. RTP2, a brand in the RTP universe, is a reference brand in the culture and history of Portugal and the Portuguese. RTP2 is the channel with programming with a strong cultural and training component, and is open to civil society initiatives. Contributes to the dissemination of European-based audiovisuals. It pays particular attention to children and young people. In the RTP universe, it is included in the group of culture, education and knowledge brands, a dimension that is at the center of the Public Service mission. Without age, social class or region limits, the taste for knowledge and aesthetics are the common denominators of these audiences. On its 55th anniversary, the brand celebrated with a multi-platform campaign, an anniversary event and special programming dedicated to the anniversary, among other initiatives. Campaign Insight “But after all, what is special about RTP2?” It's the way we see it that makes it special. And who better than the programs and the public to respond? Whoever tunes in, will love what they see. But what's so special about it? RTP2. 55 years of excellence.

The audience numbers indicated the lack of 40+ women in among the users of ERR online news. This campaign was targeted to speak directly to them. The fourth promo was for ERR online news in Russian and targeted to general Russian speaking audience in Estonia.

Have you ever experienced sleep paralysis, that uncanny feeling of not being able to move mid-sleep? Here’s why it happens:

RTP Ensina celebrated, in January 2024, 10 years. RTP Ensina is an RTP website that provides free and easily accessible content that is an important complement to the work done in the classroom. It's been easier and more fun to learn for ten years. It positions itself as a reference digital platform in teaching, with a particular focus on secondary education. Over its 10 years of activity, Ensina has provided thousands of content dedicated to primary and secondary education, which are used in the classroom, and beyond, to complement study. In 2022 alone, the resources published on Ensina were used or viewed by 3,033,688 people, who in total saw 7,899,457 pages of RTP Ensina. RTP Ensina has in its DNA serving its audience and with that mission, helping to teach and learn. To mark the anniversary we need to create an image and develop a campaign that promotes and raises awareness about RTP Ensina, highlighting its relevance in Education. On its 10th anniversary, the brand celebrated with a multiplatform campaign, a conference on AI and took part in events in the education sector, among other initiatives.

The BBC’s “More Twists, More Turns” marketing campaign featured a 3D pinball world, playfully bringing to life the unpredictable chaos of the UEFA EURO 2024 tournament. The animation moves through rich colourful backgrounds at rapid speed, where we see a variety of animated details of host nation Germany, as well as illustrated cameos from famous names in European football. The pinball machine was designed to show audiences how this summer of football would be crammed with emotion and unexpected moments as the football pings around the twists and turns of the game. Viewers follow the ball on an incredible journey as it passes through backdrops of iconic landmarks from the host nation Germany and ricochets between some of the biggest names in the sport. It also features commentary from the likes of Guy Mowbray, Vicki Sparks, Steve Wilson, Liam McLeod, James McFadden and Robyn Cowen, alongside an instrumental version of the Nothing But Thieves soundtrack ‘Welcome to the DCC’. The creative process was hugely complicated in its approach, blending dynamic camera work with world building design. There were many challenges in building this visual feast, the main one in figuring out how to combine the internal logic of pinball with the world of football. Europe’s finest football players had to be embedded within the narrative and pinball sequence, they needed to feel heroic and larger than life despite being miniature tin figurines in a pinball mechanism. Finding the parallels between what the machine does and then how the footballers move was paramount, for example, the bumpers represent quick one touch passes and the pinball flippers of course, became the boots. Furthermore, as we were creating a miniature world, even the smallest details gained importance, we brought a level of richness to the designs with hand-painted textures to look like chipped acrylic paint and illustrated backdrops blending into a 3D pinball environment. Finally, we wanted to strike a balance between playful and epic, pinball is a really fast and chaotic game, which was something we strived for using dynamic action packed camera moves and sound design that felt heavy and exaggerated. The campaign aired inside the FA Cup Final on the 25th May and also appeared across the opening titles of all of the BBC’s television coverage when the tournament started on 14th June.

WDR Fernsehen stands for modern, contemporary regional television. Together with Instagram artist Paperboyo, Red Bee Creative and WDR have created a cross-media campaign that is surprising, fun and very regional. Using iconic landmarks from our broadcasting area North Rhine-Westphalia, and combining them with unique paper cuts by Paperboyo, we wanted to underline how surprising, entertaining and inspiring WDR Fernsehen is.

sports: we wanted to outline the public service difference about sports; because our sports offer is already much more inclusive than commercial medias, showcasing women teams, paralympics, and emerging new sports. we came to a simple but clear statement saying : sports for women and men. this claim became a motor all summer and sparked an internal change of culture

elections : the challenge was to position the public service offer about the european & federal elections 2024. we wanted to claim a social impact, by empowering citizens to inform themselves and make a choice. ULtimetaly, the electoral interactive test was downloaded by more than 1 million people

drag race: is an international format, but we wanted to make it really local-minded. we used AI ti re-create the royal palace as a set-up for our drag-queens.

TV Campaign 

The Sea Beyond, literally "The Sea Outside", follows the story of a group of young people serving time in a juvenile detention center. To capture the essence of the many characters in the series we created a multi-subject promo, featuring intimate portraits shot on location. These portraits go beyond mere images, they offer a glimpse into the souls of the characters, providing an emotional window into their inner worlds. This visually striking and emotionally charged campaign transcends the usual boundaries of TV promos, revealing the desires and struggles that shape each character's storyline. Fans, eager to uncover these stories, have engaged deeply with the campaign, which has generated a powerful response across social media platforms. In front of the camera, the actors embody the conflicts and dilemmas their characters faced at the end of the last season, while a voiceover reflects their inner thoughts. On the final screen, a series of words describing their emotions flash quickly, leaving the word "Inside" steady until it transforms into "Outside"—a clever play on the series title Mare Fuori (The Sea Outside). The campaign tagline reads: "We all have something INSIDE. We all have the Sea OUTSIDE."

Social Media Campaign

The social media strategy for Mare Fuori 4, from January 10 to February 14, 2024, was a cross-media and cross-platform narrative of original content and references to the platform, building up in an escalation of interest and attention, culminating in two releases on the platform (February 1 and February 14)

The community is mature, and the supply and demand for content have reached a point where there is room to open The Sea Beyond’s vertical profiles on the most effective and targeted social networks: Instagram, Threads, and TikTok. The launch of these new channels played a crucial strategic role, not only by increasing The Sea Beyond’s overall visibility but also by creating opportunities for more targeted types of content and engaging fans in diverse ways. Additionally, content collaborations with other Rai accounts (RaiPlay and Rai2), as well as the talents involved, are initiated from the The Sea Beyond’s accounts.

Prvič is a weekly TV programme and radio podcast series that focuses on intimacy, emotions and personal experiences of Slovenian youngsters. Each episode covers one dedicated topic that is discussed among youngsters. Each week the host also invites a public figure to react to the youngsters' conversation and share their own experience on the topic. Prvič was brodacst between 12th of February and 15th of April 2024. Topics covered in the programme included first sexual experience, puberty, broken hearts, gender identity, pornography, consent and violence, romantic relationships etc.

The social media campaign, which ran from September 2023 to February 2024, aimed to promote the music event and document all the stages leading up to it, through: - Announcements of guests and the artistic cast - Live coverage of the event nights with clips of the musical performances graphics, photos and backstage content - Interviews and original formats with the artists

'Welcome to the City of Love' invites audiences to immerse themselves in the BBC's Olympics coverage on iPlayer. A full 360 campaign from TV trails to TV titles and paid social featured a mix of stunning animation creative and real athelete imagery, set against the soundtrack of Edith Piaf's Hymn to Love. The campaign ran from end of June until 11 August to engage and excite audiences and ultimately lead them to watching the extensive coverage on BBC iPlayer.

The brand new series of Doctor Who offered us a real opportunity to confidently relaunch the brand, drive reappraisal and introduce a new generation of fans to the show via our new doctor, Ncuti Gatwa. Our campaign aimed to reinforce the perception that the BBC has the biggest content brands at the heart of UK culture and bring a new cohort of viewers to Doctor Who. Additionally we wanted to showcase the phenomenal production values seen in the new series, and re-introduce the show to lapsed fans – making it inclusive, accessible and fun. Our campaign used the breadth of the BBC both in terms of marketing channels and editorial partnerships, but we extended our reach off platform through a national out of home campaign, and via digital and social. Highlights included a Snapchat filter, social diversion ads and “super likes”, innovative episode title reveals and partnerships with over 20 content creators on TikTok. The show launched to critical acclaim in May, and is now the highest rating show for under 35 year olds across all UK broadcasters this year.

Yle had crafted a written narrative about its operations. The intention was to now bring this story to every Finn in an engaging manner. The story aimed to resonate with all, even non-users, conveying Yle's uniqueness and mission while fostering a sense of community. We featured Yle’s faces, authentically sharing their voices. The visual presentation was modern, demonstrating Yle’s innovative approach. A survey found 75% felt it suited Yle, and only 4% experiencing negative emotions.

“Log on to NRK” To compete with commercial providers (Netflix, Spotify etc.) and deliver equally good functionality, we need our audience to log on to our online services. So, this year, NRK launched one log in for all services – news, weather, Radio and TV. To convey the message, we needed a shared message. We couldn’t focus on only one service or one functionality alone. Our strategy was to make it about what our services give to our audience – rather than just tech and functionality. Our Concept: What does it really mean to be “logged on”? We found that logged on, is transferable in Norwegian. And could be used to describe that you’re enlightened, connected, aware or lots of other things – both emotions, actions and values. By playing with it, our campaign slogan emphasized what we as a public broadcaster offer, through our different online services. In TV-commercials – and online, trough banners, radio ads and host announcements, we told our audience that by logging on to NRK, they could log on to … the world, sport, culture, dancing, travels, friends, family, nature, and so on. So, not only what our online services does – but how they enrichen the lives of our audience.

A brand known for quality, SWR manages hundreds of sub-brands aligned with its core values. The new identity needed to be versatile yet strong: capable of adapting across various platforms while maintaining SWR's brand integrity. The rebrand reflects the diversity of engagement with millions of users interacting through multiple touchpoints. It is a brand built on the principle of choice.

Anything can happen, and no one is safe when four comedians sum up the week's news in the new podcast 'Newsroom on Fire.' The title of the podcast formed the basis for the promotional campaign on linear TV and social media. We borrowed the most pompous poses from promotional campaigns for serious news and made our own twist on 'a promo shoot gone bad.' The spectacular setting of the film shoot provided material for several social media posts, press photos, and key art for our digital platforms, as well as two films for airing on the linear TV channel NRK1.

THE CAMPAIGN : “Think about it for a Minute “ The claim Think about it for a Minute embodies the essence of the campaign, urging young people to pause for just a moment to listen to a message that doesn't come across as authoritative, pedantic, or judgmental, but rather gives them an extremely important role in their own lives. The project stems from the desire to establish a direct communication channel with the young audience, being credible both in language and message.  THE TARGET OF THE CAMPAING o Children aged age 13 to 16 o Teachers o Parents  STRUCTURE OF THE CAMPAIGN o 9 clips produced in 16:9 format with an approximate duration of 60” each. o 9 clips produced in 9:16 format with Italian subtitles for social media . Approximate duration 60” each o Television, radio, and web Spot broadcasted in proximity of the World Day Against Drug Abuse and Illicit Trafficking (June 26th) o A dedicated section was created on Rai's digital platform, RaiPlay, which includes contents available on the platform related to drugs and addiction, along with a dedicated page titled “Think about it for a minute," featuring all 9 clips that make up the campaign o Elements on the ground (QR Code) A QR code was created and shared with the Department of Anti-Drug Policies to be used in informative printed materials for third parties, especially government entities. The QR code links directly to the dedicated section on RaiPlay and to the page called "Think about it for a minute."  TITLES OF THE CLIPS – each pill focuses on a substance Cannabis, Cocaine, Heroin, Alcohol, Tobacco, Fentanyl, MDMA, New Psychoactive Substances, and Hallucinogens. The Department of Anti-Drug Policies provided RAI with a scientific committee of physicians and toxicologists who validated each individual script. All pills, even those with very explicit and concrete language, but with a significant scientific basis, were approved by the committee. There's a need to raise awareness with essential, scientific information that is simultaneously simple and impactful.  THE LAUNCH OF THE CAMPAIGN June 10th 2024 The campaign was launched on June 10, 2024, and there was a comprehensive communication plan in place until the end of June. o The 9 clips, in 16:9 format, were scheduled to air on RAI's mainstream networks o The 9 clips in 9:16 format were released on Rai's social media platforms, with 3 clips published per week starting from June 10th. The social media launch was supported by a paid campaign on TikTok, active for three consecutive weeks. o Cross Promotion: RAI sensitized all its editorial directions to address the issue of addiction in broadcasts and in-depth discussions, especially leading up to the World Day Against Drug Abuse and Illicit Trafficking, which falls on June 26th o Cinema: the campaign was launched in cinemas, approximately 750 theatres across Italy, for a period of two weeks starting from June 10th. o On June 26th, all RAI networks displayed a message on screen commemorating the World Day Against Drug Abuse and Illicit Trafficking.  THE FOCUS OF THE CAMPAIGN The focus of the campaign is to raise awareness among young people about substances that can lead to addiction, causing negative effects and permanent damage, especially if consumed at a young age. One of the aims of the campaign is to be adaptable for use in schools as an educational tool, supporting teachers and parents in providing knowledge and understanding to students. For this reason, a dedicated section has been created on Rai's digital platform, RaiPlay, on February 2024 , launched during Sanremo Festival, which includes content already available on the platform related to drugs and addiction. The section, named Stay Independent has been enriched with the page "Think about it for a minute" created for the launch of the campaign on June 10th 2024. Everybody knows how serious the drug emergency has become in recent years all over the world and this promotional campaign, in collaboration with the Department of Anti-Drug Policies, represents a step forward for PSM since the Italian government chose RAI to produce and promote these campaign.

urn the world In 2023, the Girls in Green flipped the script and qualified for the FIFA Women's World Cup Down Under for the very first time in history. Forget Italia '90, USA '94, and past Euro bandwagons abroad—our women's side was ready to put their own spin on what would be the summer of all summers in Australia and New Zealand. We wanted to build anticipation for this momentous event, as a whole new generation of football fans got ready to experience a summer of head-spinning action. RTE was there for it all as the Irish team aimed to 'TURN THE WORLD.' The integrated campaign ran across all media and it included release of the track as the official to the Irish team for the FIFA Women's World Cup Down Under. The track 'Turn the World' was created in collaboration with 2FM rising artist Sweetlemondae and aimed to build anticipation and excitement, as well as to empower and inspire the next generation of girls who might follow in these footballers' footsteps.

Knowing that Hey Duggee delivers on our target parent audience need for their child’s screentime to aid their development whilst feeling fun and lively, this campaign targeted parents of pre-school children in a creative and digitally led way. Hey Duggee is a colourful show that teaches their kids’ important life lessons whilst singing, dancing and laughing along. Exclusively available on BBC iPlayer, parents can relax whilst knowing that their kids are in safe hands with Duggee, or with plenty of in jokes for parents, they can laugh along too! In order to communicate this, we created an ‘Alphabet for Adults’ – a song that you would usually expect to be for children, communicating all the benefits of the show in a fun and humourous way to parents. The full song lived online, and we created a plethora of edits, tailored to the media space in which they featured. Social, Youtube, billboards, radio all featured different versions. We also engaged influencers and ran a public competition, giving grown ups the opportunity to win ‘parent badges’, celebrating the little wins of parenting resulting in thousands of entries. The campaign resulted in an uplift of new viewers to Hey Duggee on iPlayer.

Ready for the moment. Summer 2024 is set to be a monumental time for Irish sports fans with the GAA Championships, EURO 2024, Olympics and Paralympics all taking place. RTÉ possesses an unparalleled ability to transform these memorable sporting events into shared national experiences; unifying spectacles that become defining moments for everyone in Irish society. With our unique power to amplify these events, RTÉ can enhance the excitement, expand the reach and touch the hearts of our audience like never before. This is our moment to spotlight inspirational athletes, ignite the nation’s passion and amplify landmark sporting moments so they resonate and reverberate for generations to come.

Using our advertising media to make dreams come true. The Dream Factory is an iconic tv-show from the 90’s. It made ordinary people’s dreams come true. To announce its comeback in 2024 we didn’t make a classic media campaign. We used our advertising media to make people’s dreams come true. Like making someone famous, publishing a young boy’s comic strip, put someone’s picture on her husband’s bus, etc. We realized more than 50 dreams in 9 different media, resulting in an amazing launch of the tv-show with more than 1.2 million live viewers and 51% marketshare.

The European Championship returned after 20 years to RTVE, the public channel that had traditionally broadcast this event. We announced it with an amusing approach in which, by magic, what happens in the stadium, before the first match starts, also happens in the homes of our viewers. A line painter in the living room, a referee in the garden, health professionals in the kitchen, official balls in the bathtub and one of the players carries the video scoreboard on which the date of the opening match can be read. As a final surprise, we discover that Juan Carlos Rivero, the legendary narrator of the Spanish National Team matches, whose voice can be heard throughout the spot, is broadcasting the match from the sofa, surrounded by spectators. The final slogan rounds off the whole concept: THE EURO CUP COMES HOME. THE EUROPEAN CHAMPIONSHIP RETURNS TO RTVE.

The campaign for Dancing with the Stars looked to strengthen RTÉ's reputation in delivering quality entertainment. The aim was to create an authentic connection with audiences demonstrating togetherness, fun, playfulness and good vibes only. The concept: 'it's better when we move together' embraces diversity as well as different generations.  Rather than moving in isolation, when we move together, we are are synchronised and connected. 

‘Canal 24 horas’, a reference in continuous information in spanish, renews its image in a campaign based on its strong points, points that every public service channel should offer in terms of information: State-of-the-art technology and extensive media deployment Immediacy and responsiveness to reach wherever the news is in any corner of the world Great professionals and a wide network of correspondents Pluralistic reporting from all points of view What's happening told on the spot Always live, 24 hours a day, 7 days a week In the different pieces that make up the campaign, red, the channel's corporate colour, is the dominant colour. The windows that open are windows that open to the world and to everything that happens. The maps reflect the reach of the channel, the capacity to reach even where no one else can reach. In short, the campaign reinforces the 24 hour channel's commitment to being a benchmark for information and an example of a public service media.

Don't mess it up. The Toy Show is indeed a unique cultural phenomenon in Ireland, marking the official beginning of the Christmas season. It's not just a television program; it's an event that captures the hearts of the entire nation, especially children. This year, with Patrick Kielty taking on the hosting duties, as a complete novice he seeks the advise of the experts who add to the pressure by reminding him “It’s the official start of Christmas,” and “Don’t mess it up.”

Rationale: It is almost impossible to neatly characterise Irish Documentaries, but we can start by defining what they’re not: conventional, expected, biased, filtered, restrained, forgettable, compromising. Just like the Ireland they seek to depict and represent, documentaries are mutable and ever-evolving. These are Irish lives you’ll recognise and connect with, in all their untidy, unvarnished unscripted glory.

Norway has participated in the Eurovision Song Contest since its inception in 1960. To maintain engagement after so many years, we changed our perspective, using "optical illusions" as a metaphor. The first film starts in a 1960s home, showing clips of all MGP hosts since 1968 on a TV screen, ending with the 2024 hosts reveal. A hand then lifts the TV, revealing it's all a miniature model. Funfact: The soundtrack is based on the original composition: Melodi Grand Prix Overture, which we gradually modernize for each decade as the film progressed. This year's hosting duo is eclectic by Norwegian standards: Fredrik Solvang, a prominent journalist and debate moderator, and Marion Raven, an international pop star and host of the surreal “The Masked Singer”. For the second film, we built an Ames room, creating an illusion of objects appearing larger or smaller than reality. The result was 32 mill. impressions and had 382,600 views on social media and sparked online discussions through an article and behind-the-scenes video about the production. As the cherry on top, the actual program incorporated its own optical illusions. This approach allowed us to play with sizes, angles, and perspectives, reinvigorating interest in the long-running contest.

With this campaign, we aimed to highlight ZDFinfo’s expertise in the field of documentaries on economics. The channel offers a wide range of documentaries on the topic of economics in its media library. Criticism of capitalism and the system is once again trending among young people. With the documentaries on ZDFinfo, they can stay informed and participate in societal discussions. The core idea behind the creation of this campaign: economics is always a game with money! Building on this concept, a social media and digital campaign was developed in the style of 1980s gaming, in order to capture as much attention as possible from the young target audience.

The spring season on SVT 2024 was packed with music like never before. It started with Melodifestivalen and continued with ABBA's 50th anniversary and a long series of programs, concerts, portraits, and documentaries all the way to the Eurovision Song Contest. To highlight this we wanted to create a sense of community and pride around Swedish music. By producing a music video that’s never been done i our country before we showed that 'We are all of Sweden's music television.' We gathered Sweden's musical elite, from as many genres as possible, to perform ABBA's 'Thank You For The Music.' We recorded them from north to south, from city to village, individually and together. Four and a half minutes of pure joy. The rumor spread rapidly across Sweden, and the video received 10 million exposures on social media. 500,000 views on our streaming service and 24 million reading opportunities were created in editorial media."

In the lead-up to Eurovision Song Contest, SVT launched Melodi Takeover—a nationwide music challenge designed to bring creativity to the forefront. The goal was to engage amateur musicians in creating covers of Unforgettable, Sweden’s Eurovision entry by Marcus & Martinus.  Campaigns across YouTube, TikTok, Snapchat, Instagram, and Display generated over 11 million impressions, capturing the attention of music lovers across Sweden. More than 170 music schools were contacted, motivating aspiring artists to participate and showcase their talent.  From nearly 100 submissions, 10 finalists were selected and evaluated by an expert jury. Their covers were featured on SVT’s DUO app, allowing the public to vote for their favorites. The finalists actively promoted their entries on social media, and local media highlighted the stories behind the covers, boosting excitement.  Before Eurovision, the winner was announced. Hard rock duo Vide & Alve delivered an unforgettable cover that impressed both the jury and the public which they later performed live on Swedens most popular tv music show, captivating the audience.  Melodi Takeover was more than just a music challenge – it was a celebration of Sweden's collective musical talent, inspiring amateur musicians outside the spotlight to be a part of Swedens music television.

Autumn 2023, SVT launched its biggest history initiative ever – a factual series in 10 parts spanning from the Ice Age to the present day. But we didn't just aim for a TV program; we had a higher ambition: to get everyone in Sweden interested in our shared history. We sparked interest by highlighting astonishing and surprising facts from Sweden's history. We brought in an Oscar-winning composer for the music and engaged museums and libraries with previews across the country. Leading up to the premiere, we maximized the pressure by letting historical figures emerge all over the country in advertisements, trailers, and clips on social media. Result: 80 percent of the country's population was aware of the series at the premiere, and over 2.2 million Swedes have watched the first episode so far and the first episode holds the record for most viewed online program at our streaming service SVT Play.

Since Sweden did not manage to secure a spot among the teams competing in this year's European Football Championship, there was no national pride to leverage. Instead, we focused on creating a broader campaign with a joyful angle. What we wanted to convey was: Enjoy world-class football on SVT as Europe's best players battle it out in this summer's grand football fest. By showcasing powerful player images combined with playful graphics, movements, facts, and engaging music, we managed to generate significant interest and anticipation for the broadcasts, despite not having any Swedish presence in the Championship.

SVT has broadcast some form of “Sommarlov” (Summer vacation) since 1978 and in its current format since 2010. This year, we primarily wanted to create ads for YouTube where the first five seconds were mandatory. Therefore, we developed a concept where a green screen recording provided us with multiple products. Film 1 and 2 are two examples of the purchased ads for YouTube. Film 3 is for our Play service and our own YouTube channel. Film 4 is the broadcast trailer. During the campaign period, the purchased YouTube ads exceeded expectations in viewership among the target audience, and the longer Play trailer had exceptionally high viewership on Play. We are proud to have so many different variations of films for various platforms from one concept and a single recording, where, with the help of modern AI technology, we created a world based on this year's theme: the future is here!

This campaign for the football European Championship was shown linearly on NRK1. Additionally, it was shown on NRK TV's ondemand streaming platform and NRK TV on mobile as a build-up promo for the Championship.

The campaign concept takes this project title literally: the original German term "Festspielsender" (translated as “Festival Broadcaster”) is visualized by music-related symbols (note, stave, keyboard, etc.). The term "Oesterreich” (represented by the OE in the name of Radio OE1) is visualized by landscape photos typical of the country (mountain, lake, forest, etc.). The aim is to intertwine the two visualized concepts and thus create a picture puzzle: The obvious ("boats at sea") and the intended ("musical note") become visible. Or, in short: if you listen to the festival radio station OE1, you will see Austria with different eyes

In times of social polarization, the OE1 Club as a community of interest sets an example for social togetherness and joint commitment to culture, even in difficult times. This is conveyed in the claim: OE1 Club. In Good Company. The subjects of the campaign show with a wink and without temporal or geographical boundaries in which good company OE1 Club members find themselves. For more than 25 years, the OE1 Club has offered the opportunity to be part of a world that focuses on culture, science and art. Our 50,000 Club members feel a strong connection to the radio station OE1, whose program guides listeners through the country's multifaceted cultural landscape. The OE1 Club brings this to life with discounts at 600 cultural partners throughout Austria, competitions and specially compiled events. - Cycling excursion in a Braque landscape with Egon Schiele, Gustav Klimt's Judith and Ludwig van Beethoven - Picnic with Hedy Lamarr, Ingeborg Bachmann and Berta von Suttner - Hiking with Sigmund Freud, Wolfgang Amadeus Mozart and Christine Nöstlinger