With this campaign, we aimed to highlight ZDFinfo’s expertise in the field of documentaries on economics. The channel offers a wide range of documentaries on the topic of economics in its media library. Criticism of capitalism and the system is once again trending among young people. With the documentaries on ZDFinfo, they can stay informed and participate in societal discussions. The core idea behind the creation of this campaign: economics is always a game with money! Building on this concept, a social media and digital campaign was developed in the style of 1980s gaming, in order to capture as much attention as possible from the young target audience.