NRK - ENTERTAINMENT - Melodi Grand Prix 2024 on NRK1 and NRK-TV
NRK - ENTERTAINMENT - Melodi Grand Prix 2024 on NRK1 and NRK-TV
Promoting the "Melody Grand Prix"-show (Qualifying for the Eurovison) on NRK

Norway has participated in the Eurovision Song Contest since its inception in 1960. To maintain engagement after so many years, we changed our perspective, using "optical illusions" as a metaphor. The first film starts in a 1960s home, showing clips of all MGP hosts since 1968 on a TV screen, ending with the 2024 hosts reveal. A hand then lifts the TV, revealing it's all a miniature model. Funfact: The soundtrack is based on the original composition: Melodi Grand Prix Overture, which we gradually modernize for each decade as the film progressed. This year's hosting duo is eclectic by Norwegian standards: Fredrik Solvang, a prominent journalist and debate moderator, and Marion Raven, an international pop star and host of the surreal “The Masked Singer”. For the second film, we built an Ames room, creating an illusion of objects appearing larger or smaller than reality. The result was 32 mill. impressions and had 382,600 views on social media and sparked online discussions through an article and behind-the-scenes video about the production. As the cherry on top, the actual program incorporated its own optical illusions. This approach allowed us to play with sizes, angles, and perspectives, reinvigorating interest in the long-running contest.

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