Autumn 2023, SVT launched its biggest history initiative ever – a factual series in 10 parts spanning from the Ice Age to the present day. But we didn't just aim for a TV program; we had a higher ambition: to get everyone in Sweden interested in our shared history. We sparked interest by highlighting astonishing and surprising facts from Sweden's history. We brought in an Oscar-winning composer for the music and engaged museums and libraries with previews across the country. Leading up to the premiere, we maximized the pressure by letting historical figures emerge all over the country in advertisements, trailers, and clips on social media. Result: 80 percent of the country's population was aware of the series at the premiere, and over 2.2 million Swedes have watched the first episode so far and the first episode holds the record for most viewed online program at our streaming service SVT Play.