urn the world In 2023, the Girls in Green flipped the script and qualified for the FIFA Women's World Cup Down Under for the very first time in history. Forget Italia '90, USA '94, and past Euro bandwagons abroad—our women's side was ready to put their own spin on what would be the summer of all summers in Australia and New Zealand. We wanted to build anticipation for this momentous event, as a whole new generation of football fans got ready to experience a summer of head-spinning action. RTE was there for it all as the Irish team aimed to 'TURN THE WORLD.' The integrated campaign ran across all media and it included release of the track as the official to the Irish team for the FIFA Women's World Cup Down Under. The track 'Turn the World' was created in collaboration with 2FM rising artist Sweetlemondae and aimed to build anticipation and excitement, as well as to empower and inspire the next generation of girls who might follow in these footballers' footsteps.