In June 2024, RTÉ launched ‘Ready for the Moment’, an innovative positioning campaign for RTÉ Sport, ahead of what was to become an epic summer of sport. With Paris 2024 Olympics and Paralympic Games ahead, RTÉ had an opportunity to demonstrate its public value through top-class sporting coverage and commentary. Spotlighting Olympic Taekwondo athlete Jack Woolley, this 60 second TV spot harnesses the magic and excitement of a nation united in one iconic sporting moment. The ‘Ready for the Moment’ campaign also harnessed dynamic OOH to serve up-to-the-minute messages about Irish Olympic victories across bridges and billboards, for passing traffic. Viewership and streams of RTÉ’s sports programming, and social media engagement metrics, exceeded all expectations.